NEW YORK, NY (September 8, 2016) — Vdeo-iQ, an expansion of the comprehensive AV-iQ pro-AV resource that is designed for the video, broadcast, and entertainment industries, is now open for business at Vdeo-iQ.com. At launch, Vdeo-iQ boasts a database of nearly 100,000 products from more than 300 manufacturers — and these numbers continue to grow. Launch sponsors include Sony, Snell Advanced Media, AJA Video Systems, Exterity, Grass Valley, and Zylight.
Vdeo-iQ offers something for everyone in the video, broadcast, and entertainment industries. Members of Vdeo-iQ will be able to take advantage of the product data comparison tool and check out the case studies library for cutting-edge video and broadcast inspiration. Manufacturers will be able to reach industry buyers at a crucial time — as they are spec’ing out a project or researching the latest gear prior to purchase.
“Just as AV-iQ did for the pro AV market, Vdeo-iQ provides the video, broadcast, and entertainment with a resource that allows for quick and efficient product spec’ing, while also giving gear and service providers a means to provide vital information to those who need it most,” states Mark Loftus, Operations Manager, Vdeo-iQ. “We are here to provide a crucial information link between the providers and the buyers.”
Participating manufacturers agree that the AV-iQ service, now joined by Vdeo-iQ, provides a valuable resource for reaching buyers:
“Sony has been a part of the AV-iQ website for many years and we’re excited to see that NewBay is expanding this platform to serve the broadcast market,” says Patricia Melendez, Director, Communications & Marketing/Sales Operations, Sony. “Having a comprehensive portal for detailed product research creates efficiencies that help the entire industry.”
“The AV-iQ model has been a great supplement to our marketing efforts, giving us another avenue to communicate to a broad audience of end users and resellers,” says John Shike, Vice President Business Development, Americas, Snell Advanced Media. “Having a resource that provides all of the latest in broadcast technology is a great addition to the industry.”
For manufacturers, the process of adding products to the site is easy and is free. Simply contact email@example.com and instructions will be provided.
Sponsorships are available to gain additional product and branding exposure on Vdeo-iQ.com. Sponsors get the benefit of increased visibility in Vdeo-iQ’s featured products sections, and get first-in-mind presence on related gear searches. Additionally, sponsors can gain additional coverage through Vdeo-iQ’s product update newsletters.
“If you are a manufacturer and your products are not listed on Vdeo-iQ, you are missing out on hundreds of potential sales,” adds Loftus. “There is no charge to add products, so there is no reason not to see all the benefits that Vdeo-iQ can bring to your company’s sales and marketing mix.”
By visiting a site that has hundreds of manufacturers’ products and marketing material on it, a user can come to one website to find everything he or she needs. A search on Vdeo-iQ quickly provides all of the relevant information in one location. A user can search the list of companies, find results using a keyword search term, or browse through the comprehensive list of broadcast and video product categories.
With all the information at the buyers’ fingertips, they can then choose products to view in a side-by-side comparison tool or place them into project lists. Free registered users of the site can have an account where they can save those projects and add to them later, share them with colleagues or clients, and set a customized list of preferences to make their research as efficient as possible.
To start your product search or get more information, visit Vdeo-iQ.com.
To include your products on Vdeo-iQ, contact firstname.lastname@example.org.
For information on sponsorships, contact Bruce MacIntosh at 212-378-0491 or email@example.com.
AV-iQ provides the most comprehensive pro-AV resource. Explore audiovisual equipment catalogs featuring the brand-new product data comparison tool and BIM library, and check out the case studies library for cutting-edge pro-AV inspiration. Locate nearby service providers with the AV Services Directory and Unified Communications directory. Get exclusive access to product news, industry updates and tools by registering for My-iQ. AV-iQ was acquired by NewBay from InfoComm International in August 2014. For more information, visit http://av-iq.com.
NewBay is positioned at the center of the world’s most dynamic industries — Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities and high-profile network-building and informative events. NewBay proudly serves some of the broadest B-to-B professional and music enthusiast communities in the world through over 35 print and digital publications, more than 35 integrated web and mobile applications, more than 60 e-newsletters, over 50 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.newbaymedia.com.