NEW YORK, NY (December 23, 2014) — TWICE has announced it is launching TWICE Live @ CES 2015, a new social media hub where editors will curate the hottest social media posts and trending comments before, during, and after the 2015 International CES®, January 6-9, 2015 in Las Vegas.
The social media hub (located at www.TWICE.com/LiveatCES2015) will be available for show attendees to access on their smartphones and for anyone following the show remotely via their laptops, tablets, and smartphones. In addition to their own analysis and posts, TWICE editors will curate the most interesting and informative social posts from Twitter, Instagram, Facebook, Vine, and any other social feed that consumer electronics opinion leaders use to discuss what’s happening at the show.
The site is being presented in partnership with LG Electronics USA, a leading innovator in consumer electronics, mobile communications, and home appliances, and named by the Consumer Electronics Association (CEA®) as the 4K Ultra HD Partner for International CES®.
“With so many technology breakthroughs and products launching at CES, the volume of information being shared can be overwhelming,” says Christopher Ray, director of digital marketing, LG Electronics USA. “LG is proud to support this groundbreaking industry social media platform as TWICE Live @ CES 2015 delivers the latest breaking news from CES along with TWICE editors’ expert insights to help retailers and consumers alike digest the excitement at the world’s gathering place for innovation.”
“This social media hub is an example of how our editors serving our audiences with the latest media techniques and technology,” says Ed Hecht, VP/publisher of TWICE. “The value of our editors’ insights in prioritizing and putting industry trends in context has always been core to attracting consumer electronics industry and retailer audiences to our magazine and online. In the age of social media, this curating expertise is even more critical.” TWICE also will use this social media hub capability to cover other events and trends in the CE industry, Hecht adds.
LG is planning a major presence at the 2015 International CES, and indeed has already been recognized by CEA with 10 coveted 2015 CES Innovation Awards in home appliances, computer peripherals, video displays, and wireless handsets.
TWICE is published by NewBay Media.
About LG ELECTRONICS USA
Named 4K Ultra HD Partner for the 2015 International CES®, LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion global leader and technology innovator in consumer electronics, mobile communications, home appliances, air solutions and vehicle components. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems, LED lighting and solar energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.
TWICE (This Week in Consumer Electronics) is published by NewBay Media and is the leading business publication serving the consumer electronics industry. With editorial coverage on all things consumer electronics, including audio, video, smartphones, tablets, cameras, car electronics, major appliances, accessories, and so much more, TWICE is where the industry turns to put it all into perspective. Be it news, new products, and/or trends, TWICE has it covered. For more information, visit www.twice.com.
About NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.newbaymedia.com.
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