Own an iPhone? You can now download a free application that puts must-read content from the ToyNews website in the palm of your hand.
The app, sponsored by Littlest Pet Shop, offers up-to-the-minute news direct from www.toynews-online.biz.
You can also use it to search the ToyNews web archive and share stories via Twitter, Facebook, email and more.
It’s all part of our goal to make ToyNews content available across as many channels as possible, delivering maximum convenience to readers and extra value to advertisers.
Hasbro’s PR and communications manager, Henry Foulds, said: "We’re delighted that Littlest Pet Shop is the sponsor of the new ToyNews iPhone app.
"Bringing news and information to the market in so many accessible formats increases the effectiveness of our marketing messages, putting them in front of our audience wherever they are."
Visit the iTunes App Store to download the free ToyNews app.