Products & Services

NewBay Plus offers a wide variety of marketing services for vertical industry marketers. Check out our services grid below and contact jbraue@nbmedia.com or kkovacich@nbmedia.com for more information.

ProductGrid

NEWBAY PLUS CONTENT MARKETING SERVICES:

Our specialty is creating effective content marketing for vertical industries to drive your brand, thought leadership, and demand. Here are some of our most popular content marketing offerings, when you should consider using them, and how they work.

WHITE PAPER AND LEAD GENERATION

stonewareWhen do you need a white paper?

You need to tell your story in one compelling content format that challenges your target audience to stop and reconsider what they are doing, and in doing so makes them understand how your solution can help.

A NewBay Plus white paper program includes:

  • A custom consult to understand your content needs and plan the paper.
  • The best editorial contributors to write the white paper.
  • An authoritative, easy to read layout.
  • An effective audience targeting program.
  • Promotion of the white paper to drive a minimum of 100 qualified leads.
  • Project management to keep you up to date on project progress and deliverables.

EBOOK AND LEAD GENERATION

ebook2When do you need an eBook?

You want the authority of a co-branded content piece in an interactive (including video) format that is easy to execute and quick to market.

A NewBay Plus eBook program includes:

  • A custom consult to understand your content needs and plan the eBook.
  • You pick two of our best articles on your space.
  • You can add two articles/white paper extracts that you’ve already created.
  • Plus you can add up to two videos.
  • The content is co-branded with our logo and yours.
  • Promotion of the eBook to drive a minimum of 100 qualified leads.
  • Project management to keep you up to date on project progress and deliverables.

RESEARCH PLUS MEDIA PROGRAM

totalresearchWhen do you need a Research Plus Media Program?

You need research to establish thought leadership and insight to tell your story, and then a media program to get your target audience to engage with these ideas.

A NewBay Plus Research and Media Program includes:

  • Creation of an editorially-driven survey.
  • A whitepaper based on the survey results with a guarantee of 100 leads.
  • A webinar presented by an editor to present the research results.
  • An executive summary of the research published in the print publication.
  • Optional Video documentary.
  • All aspects of the program are editorially-branded and you’ll be credited as the underwriter.

CONTENT PLUS

homepageWhen do you need a Content Plus Program?

You need the benefits of a native advertising program where you get a home-page platform to highlight your most informational content assets and then drive engagement with your ideas with your target audience.

A Content Plus program includes the following:

  • We take your existing content and turn it into a high-profile custom post (flagged as sponsored) that rotates on the homepage for one month.
  • Sitegoers who click the link will be taken to an article page containing the maximized content.
  • We guarantee 500 click-throughs to your article page.
  • Custom content will be featured in the daily or weekly newsletter and showcased in a dedicated email.

NEWBAY PLUS STUDIOS VIDEO SERVICES

videoWhen do you need a NewBay Plus Studios video?

You need to bring your message to life cost-effectively by getting your executive on video at an industry or NewBay event, or having us create a product feature or video documentary at our studios.

A NewBay Plus Studio’s video program includes the following:

  • Our experienced video team will create a high-quality video program around one of your executives at an industry trade show.
  • All video will be played in rotation on the homepage of the site and run in the daily or weekly newsletter.
  • You’ll also be free to use the video on your site for your own marketing efforts.