NewBay Wins Folio: Marketing Awards for Customized Site and Integrated Marketing

NEW YORK, NY (December 13, 2016) — NewBay has won two 2016 Folio: Marketing Awards — one for the Best Customized Site (TWICE/LG CES 2016 Social Media Hub) and one for Integrated Marketing (Multichannel News and B&C/RSG Media Integrated Marketing Program). NewBay joined fellow winners at an award ceremony held this afternoon at New York City’s Yale Club.

According to Folio:, the winners of this year’s awards represent the greatest marketing achievements across both the B2B and consumer sectors of the industry, elevating their brands and clients to levels above and beyond the competition.

“We congratulate NewBay for being among our 2016 winners of the Folio: Marketing Awards,” says Folio: Vice President of Content Tony Silber. “These awards recognize the most innovative marketing activities in magazine media, and the honorees represent the best of the best in their peer sets.”

“We are honored to be recognized for our innovative marketing solutions capabilities and excited about the growth of our NewBay Plus Marketing Services Group,” says NewBay CEO Steve Palm. “This year, NewBay Plus has delivered more than 125 marketing programs to 115 different clients — solving their thought leadership, brand/product awareness, and demand-generation challenges.”

The winning programs are briefly outlined below.

TWICE/LG CES 2016 Social Media Hub
LG, one of the largest consumer electronics manufacturers in the world, has long supported the annual Consumer Electronics Show (CES) as an exhibitor. At the 2016 CES, LG teamed with TWICE and NewBay Plus, NewBay’s Marketing Services Division, to create a Social Media Hub for CES 2016 where the TWICE editorial team curated the most relevant Twitter, Facebook, Instagram, and other social media postings for the show in real time. The site focused on the vital business and technology issues being discussed at CES with focus on CE manufacturers and retailers, the TWICE audience. This integrated marketing program gave exclusive exposure to LG’s social media and targeted CE and retailer marketing agendas at the show.

The hub became a trusted resource for show attendees, and, as a result, traffic expectations for the site were set at 25,000 and were exceeded by more than 100 percent.

Multichannel News and B&C/RSG Media Integrated Marketing Program
RSG Media needed to reach deeper into the rights management market with one of their popular products. To help them gain product awareness with this audience, NewBay Plus created an integrated multichannel marketing program that defined the growing rights management marketplace in the media and entertainment industry using the influential NewBay brands Broadcasting & Cable and Multichannel News. The program included ads and custom content placed across the full portfolio of the brands, including magazines, newsletters, web sites, lead-generation ebook, and live and virtual events.

The results included more traffic to RSG’s online properties and a growth in sales.

For more information about these award-winning campaigns from NewBay Plus Marketing Services, contact Joe Braue at 212-378-0467 or jbraue@nbmedia.com.

About NewBay
NewBay is positioned at the center of the world’s most dynamic industries — Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest B-to-B professional and music enthusiast communities in the world through over 35 print and digital publications, more than 35 integrated web and mobile applications, more than 60 e-newsletters, over 50 conferences and conventions, custom marketing services, and e-commerce capabilities. Find out more at www.newbaymedia.com.