NewBay Media Launches Digital Place-Based Network Directory

New Online and Print Products Define Media’s Fastest-Growing MarketNEW YORK, NY (August 13, 2012) — NewBay Media, publisher of industry-leading integration titles such as Digital Signage Magazine, Systems Contractor News, and Sound & Video Contractor, has announced the launch of its first annual Digital Place-Based Network Directory, to be published in October 2012 along with a new online database to serve the industry. The Digital Place-Based Network Directory will be a valuable resource to benefit digital place-based network operators, agencies, advertisers, suppliers, and investors — and will be distributed at major industry events as well as online and in a mailed print edition.

The Digital Place-Based Network Directory will categorize the large number of digital place-based network operators in North America by category, with contact information for each. The online version of the Directory will link to the networks. Network operators can list their company details, including markets addressed and service offerings, by logging onto:

The print edition of the Digital Place-Based Network Directory will be distributed at DPAA Summit, Oct. 16, 2012 in New York City, the Digital Signage Expo, Las Vegas, February 26-28, 2013, and other industry events. It will also be distributed to Digital Place-Based Network Operators, agencies, advertisers, suppliers, and investors.

There are myriad digital place-based networks in operation in the U.S. today — over 300 viable networks — and they are growing in number. These networks represent the opportunity to connect with the consumer through multi-site, dynamic digital place-based media networks that carry advertising as part of their content.

“Spending for third-party advertising on ad-based digital place-based networks currently exceeds $1 billion in North America,” says NewBay Media Executive Editor David Keene, “yet to date there has never been a comprehensive directory to more accurately define the industry and clarify market segments.”

“Digital place-based media has grown by leaps and bounds in recent years, both in the number of networks and in advertiser interest in using those networks to reach on-the-go consumers,” says Susan Danaher, President and CEO of the Digital Place-based Advertising Association (DPAA). “NewBay Media’s Digital Place-Based Network Directory will prove to be an invaluable, time-saving resource for anyone interested in the DPb sector.”

The DPAA (Digital Place-based Advertising Association) is the Association Sponsor of the Digital Place-Based Network Directory.

“Digital place-based network operators offer unique, proven advertising value and the ability to serve organizations seeking to install and use location-based media for their patron, visitor, staff, and student communications,” adds Lyle Bunn, Strategy Architect at Bunn Company, a leading industry expert and consultant who administers a business acceleration program for network operators,

The Digital Place-Based Network Directory will also feature analysis from top industry experts addressing the topics of:

  • Metrics for Place-Based Networks
  • Experiential Marketing: Reaching consumers when they are most receptive to messaging, with the right media
  • The Digital Place-Based Network: Advertising, Merchandising, and Branding–sorting out the buy
  • Place-Based Media in the Context of the Integrated Media Buy
  • The Network Landscape: Growth in Number of Operators, or Consolidation Going Forward?
  • Case Studies in How Place-Based Media Achieved Branding or Sales Goals

For information about advertising in the Digital Place-Based Network Directory, contact Debbie Rosenthal at or 212-378-0473.

About NewBay Media LLC
NewBay Media’s market leading brands are centered on five vertical markets — Broadcast and Video, Pro Audio, Music, AV/Consumer Electronics, and K-12 Education. NewBay publishes and produces more than 40 publications and show dailies, 50 websites, 30 daily and weekly E-Newsletters, three expos and more than 50 custom publishing efforts annually. NewBay reaches more than 8 million readers in print, online and in person — around the world in more than 100 countries. Additional information on NewBay can be found by visiting