MIRC 2011: Telegraph, C4 News and Chris Evans discuss latest MI research

Promotion of the MI Retail Conference & Expo – and the industry in general – has stepped up a gear as latest research into sales trends hit the national and broadcast press.

The survey of 180 of the MI dealers who will be attending MIRC asked what instrument has grown in popularity the most in the past year. Some 42 per cent of respondents said the ukulele, 31 per cent highlighted keyboards and 16 per cent cited acoustic guitars.

And the results saw an unprecedented pick-up across the national and broadcast press. Chris Evans discussed them on his Radio 2 Breakfast Show, with The Telegraph, Daily Mail and Express also covering the story. Yesterday evening Channel 4 News devoted a five-minute slot to the ‘phenomenon’ of ukuleles, with Daybreak this morning covering the story too.

Take a look at some of the coverage via the links below:-

Daily Telegraph
Daily Mail
Daily Express
Channel 4 News

Total circulation for the newspapers and their respective sites is an impressive 106,970,601 readers.

The MI Retail Conference & Expo takes place on Wednesday June 29th at The Brewery, Chiswell Street, London.

It is free for retailers to attend. Simply register your interest via mirc@intentmedia.co.uk.

Sponsors include Audio-Technica, Barnes & Mullins, CPC, Music Sales, Yamaha, Allianz, Ashdown, Casio, FCN Music, Intermusic, Korg, Lamba, Monacor, Mel Bay, Pioneer DJ, Studiomaster, Tanglewood, Tascam TomandWill and Wharfedale Pro, with Roland once again sponsoring the after-show party.

Musikmesse is the headline sponsor of the event.

There are a limited number of Event Partner packages available. To find out more contact Darrell.Carter@intentmedia.co.uk or Jodie.Holdway@intentmedia.co.uk, or call 01992 535647.