ME Awards 2010: A new mobile content generation triumphs

Over the years, the ME Awards have reflected the power base of the mobile content business.

Tonight was no exception, as the new giants of social media and app stores emerged to swoop the big prizes.

Chillingo, barely known a year ago but now ubiquitous thanks to Angry Birds, beat off the challenge of established powerhouses such as EA and Gameloft to win ‘Best Games Company’.

Meanwhile Foursquare bagged the new ‘Best Location Company’ gong ahead of rival nominees such as Booyah and Layar.

In the ‘Best Music Service Provider’ category, Spotify ended Shazam’s run of success, impressing the judges with the successful roll-out of its streaming music service onto mobile handsets.

The fifth annual ME Awards took place at the Royal Garden Hotel in London earlier this evening, attracting over 300 senior professionals from all over the world.

They were drawn from companies such as Google, PayPal, Nokia, RIM, Facebook, O2, Orange, OpenMarket and many more.

Here’s the complete list of winners:

Best Gambling Company
BetNow

Best Adult Company
A3 Media

Best Games Company
Chillingo

Best Location Company
Foursquare

Best Social Media Company
Facebook

Best Mobile Book Company
Mobcast

Best D2C Company
Neomobile

Best Video Service Provider
Saffron

Best Music Service Provider
Spotify

Best Games Service Provider
Unity

Best Transactions Provider
OpenMarket

Best App Developer
Handmark

Best Mobile Web Publishing Platform
Mobile Interactive Group – Kilrush

Best Advertising Company
AdMob

Best B2B Content Provider
Buongiorno

Best App Store
GetJar

Best Handset Company
HTC

Best Operator
O2 Telefonica

SPECIAL AWARD

Outstanding Contribution to Mobile Content
Omar Hamoui, founder of AdMob

This year’s ME Awards were sponsored by Nokia (Platinum Partner) Microsoft Advertising (Gold Partner), TIM w.e. (Event Partner), Out There Media (‘Best Operator’ Partner), IMR (Drinks Reception Partner) and Neomobile (‘Gambling Company’ Partner).

The winners were decided by a judging panel, drawn from the ME contacts book and consisting of around 400 execs from all sectors of the business.