Covering Sweden, Norway, Denmark, Finland and Iceland, MCV Nordic will arrive in mid-March with local editors and in partnership with local trade organisations. It will cover all aspects of the industry, from publishing, retail and distribution to games development, iOS, casual, browser games and recruitment.
Like MCV UK, it is also expected that the site will attract significant interest from core gamers.
MCV Nordic will be run by Christer Engstrom in Stockholm. He will oversee both editorial and commercial development. Engstrom launched the first video games TV channel in Sweden and hosts the local annual trade awards and two TV shows about games.
The launch of MCV Nordic follows the success of MCV Pacific, which arrived for the Australian and New Zealand region in October.
“Exciting things are happening in the Nordic region,” said Intent Media managing director Stuart Dinsey. “It’s a growing market, brimful with potential and talent. Christer is hugely respected and, as with MCV Pacific, we expect to make an instant impact.”
Engstrom added: “Many of the professionals in the Nordic games industry already follow MCV from the UK so we are excited to finally localise the site with news and updates closer to home.”
For more details contact Christer.Engstrom@MCVnordic.com.