MCV Awards 2006: Winners

The MCV Industry Excellence Awards 2006 took place in front of 600 guests at The Brewery in London on April 6th.


Following on from its series of successes at the same event 12 months earlier, Nintendo won the most individual awards on the night – namely Best PR Team, New Games Brand (Nintendogs), Best Television Campaign (DS) and Marketing Team of the Year.

Another multiple winner was THQ, which capped a fantastic 12 months in the UK market by picking up Most Improved Company and also the much sought after Best Sales Team award.

The UK arm of Sony Computer Entertainment, meanwhile, won the most prestigious award of all, the Grand Prix. This was in recognition of its commercial success, innovation and business management. Over the course of 12 months, SCEE has overseen the launch of the PSP and quickly taken it past a million unit installed base, whilst pushing the PS2 up to historic UK sales of eight million. SCEE also introduced innovative new brands such as Buzz! and further developed the Singstar and EyeToy lines into ranges, with a number one via God of War to boot.

Amongst the retail awards, GameStation just pipped GAME to Entertainment Retailer of the Year, with accolades also going to fast-growing indie ePlay, HMV, Argos and EUK.

SCi was a popular winner of the Unsung Hero for keeping a famous games publishing name British with its acquisition last year of Eidos.

And Future’s Edge magazine finally threw off its ‘ever the bridesmaid, never the bride’ tag by comfortably winning Magazine Team of the year following many a fine edition.

“The transparent nature of the MCV Awards, where it is the industry itself that votes, means that every winner can feel very proud,” said MCV managing editor Lisa Foster. “We thank everyone for participating and also congratulate the Finalists. It was another fine night celebrating the best of a very fine British entertainment industry.”

A full pictorial report from this week’s MCV Industry Excellence Awards will feature in next week’s MCV.


Independent Retailer: ePlay
Entertainment Retailer: GameStation
General Retailer: Argos
Online Experience:
Most Improved Retailer: HMV
Retail Buying Team: EUK

PR Team: Nintendo
Sales Team: THQ
UK Development Team: Bizarre Creations
Magazine Team: Edge
Distribution Team: Centresoft
Newcomer: Buena Vista Games
Unsung Hero: SCi
Most Improved Company: THQ
New Games Brand: Nintendogs (Nintendo)
Trade Marketing: Microsoft (Xbox 360)
TV Campaign: Nintendo DS (Nintendo)
Games Brand: Pro Evolution Soccer (Konami)
Games Publisher: Electronic Arts
Marketing Team: Nintendo
Grand Prix Award: Sony Computer Entertainment