MCV appointed key international partner by E3

A partnership has been signed between this year’s E3 Expo in Los Angeles and leading games trade title MCV.

The agreement is part of E3 Expo’s widened reach this year, with its aim being to attract more accredited retailers and media from outside the US.

Published by Intent Media, MCV is Europe’s leading online and print source for trade information. It boasts a daily email news service, print and digital weekly and ever-growing website.

“Across our different formats, MCV attracts a combined trade readership of over 265,000 a month. We are the perfect partner for the E3 Expo and very proud to be on board,” commented Intent boss and MCV publisher Stuart Dinsey.

Intent will be actively promoting E3 Expo across a variety of its premier B2B brands, including MCV, Develop, CasualGaming.Biz, Licensing.Biz and Mobile Entertainnment.