NEW YORK, NY (March 4, 2013) — NewBay Media has announced that Marcia Grand is retiring as VP/Publisher of TWICE, the brand she helped start more than 27 years ago. Grand will remain with NewBay Media through the end of April in order to help the transition to new VP/Publisher Ed Hecht, who is joining NewBay and takes over TWICE management effective immediately.
“Starting with its earliest days, Marcia has helped build TWICE into the industry-leading powerhouse it is today,” states Adam Goldstein, EVP/Group Publishing Director, NewBay Media CE/Gaming Group. “We thank her for her years of service and all she has brought to the brand. She will be missed.”
Taking over as TWICE VP/Publisher is Ed Hecht, who comes to NewBay from Meredith Corporation, where he was Associate Publisher for Midwest Living/Midwestliving.com and helped develop partnerships and create marketing solutions with TripAdvisor.com. He has experience working with top brands, including Samsung, LG, Sony, and Canon, where he has created integrated digital campaigns, tie-ins to live events, and data-enhanced direct marketing programs that delivered ROI to the advertising partners. Prior to his recent work at Meredith, Hecht was Associate Publisher at Time’s Entertainment Weekly/EW.com.
“Ed’s extensive history of working with top brands makes him the ideal person to take over as VP/Publisher of TWICE,” sates Goldstein. “He has a successful track record in working in print and digital formats, and brings a number of ideas that will make TWICE even more effective for our readers and marketing partners.”
“I am looking forward to harnessing the power of the TWICE brand, along with the incredible assets of NewBay Media, to bring to our partners first-to-market, scalable solutions,” says Hecht. “Whether it’s print, digital, experiential, or best-in-class research, we can deliver our clients a highly qualified and engaged audience that will not only see their communication messaging, but also act upon it.”
TWICE has several new initiatives geared up for 2013 that build upon its long heritage of serving the CE market with enhanced digital products, increased research and data offerings, lead generation, and live conferences. Some of the new initiatives include the introduction of TWICE’s first-ever product awards program — the VIPs (Very Important Products) — and an increased presence in the 2nd Screen Summit.
Ed Hecht can be reached at firstname.lastname@example.org.
Well wishers can reach Marcia Grand through the end of April at 917-281-4724 or email@example.com.
TWICE (This Week in Consumer Electronics) is the #1 business brand serving the consumer electronics industry. With editorial coverage on all things consumer electronics, including audio, video, smartphones, tablets, cameras, car electronics, major appliances, accessories, and so much more, TWICE is where the industry turns to put it all into perspective. In addition to the TWICE-branded print and digital publications, tablet apps, website, events, and newsletters, it also produces the Official CES Show Daily, CE Newswire daily aggregate newsletter, and more than 30 special supplements annually, reaching 200,000 professionals worldwide each month.
ABOUT NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.