NewBay Press Release
April 30, 2018
FOR IMMEDIATE RELEASE
LISA JOHNSTON NAMED CONTENT DIRECTOR OF TWICE
Digital Content Innovator and Veteran TWICE Journalist Brings Mobile, Social and Video Focus to Leading Source of Consumer Technology Business News and Problem-Solving Insights
NEW YORK, NY (April 30, 2018) – Lisa Johnston was named Content Director of TWICE, the leading source of consumer technology business news and problem-solving insights, TWICE owner NewBay announced today. NewBay was recently acquired by Future plc.
Johnston first joined TWICE as a copy editor in 2004. She excelled and subsequently progressed through positions of increasing impact — Associate Editor, Senior Editor, Digital Editor — shaping the transformation of the brand for the digital age. Her digital audience engagement skills were tapped to create, package, promote and socially amplify multimedia content for other NewBay brands, while also continuing to play an editorial leadership role in producing the TWICE website, email newsletters, social content, magazine and the Consumer Technology Association’s CES Daily.
Over these years, Johnston’s research and reporting have provided compelling, timely and insightful coverage of the consumer technology retail channel, new and evolving products, industry influencers, innovations, professional development and CTA events, most especially including CES.
“Consumer technology is an essential marketplace for NewBay and Future, where we embrace the continuous innovation and change driving growth of the industry,” said Joe Territo, Chief Content Officer, NewBay. “We’re very fortunate to have Lisa leading TWICE at this critical moment in the evolution of the brand and the business of consumer technology.”
Johnston is taking on a role previously held by John Laposky, longtime editorial cornerstone of TWICE, who died on April 11, 2018, due to a sudden illness.
“Being named Content Director of TWICE is a tremendous honor, and I am committed to carrying on the outstanding legacy that John created,” said Johnston, who will continue working in close partnership with veteran journalist Alan Wolf, Senior Content Producer, TWICE. “I’m excited to be leading TWICE as we tap into new reach potential and capabilities unlocked by our integration with Future, to continue providing our audience vital information about this dynamic global industry.”
If it’s happening in Consumer Technology, TWICE is where the industry learns about it. The most respected brand in the field, professionals turn to TWICE again and again for the latest news, industry analysis and product information. Advertisers who align with TWICE gain access to the highly engaged decision-makers and influencers who make up our loyal audience. For information about TWICE business opportunities, contact Adam Goldstein at email@example.com.
TWICE is owned by NewBay, an information and events business based in New York and London. It has a substantial B2B portfolio operating in verticals including Technology and Education, and TV and Audio, where it publishes Broadcast & Cable, the leading voice of authority in the television industry. Its business is mainly in the provision of conferences, magazines, events, digital content and data services. To learn more, go to www.newbaymedia.com.
NewBay is part of Future PLC, an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). The Group operates two separately managed brand-led divisions: Media and Magazine. The Group has a reach of 100m+ globally, including 62m online users and 63m social media reach. To learn more, go to www.futureplc.com.