Intent Media targets music trade

MI Pro will boast a new size, improved editorial and design and have its
monthly UK and international circulation increased to over 8,500.

It will incorporate a dedicated Audio Pro section every month and will widen
its total readership. Importantly, the new MI Pro will be an inclusive
magazine – targeting readers at all levels of the business. Not just the

MI Pro will be a magazine for the entire MI community – distributed free to
all executives, buyers, distributors, shop owners and department managers
working within the MI and pro audio markets.

Intent Media is an independent business publisher concentrating in
entertainment and technology markets. It already provides market-leading,
high circulation trade titles for home computing, toys, video games, mobile
content and cycling.

Much of the original MI Pro team is also being retained, with Phil Johnston
having been appointed publisher.

“Intent Media are the perfect partner for a new-look MI Pro. With their
investment and expertise, the industry will get the kind of modern,
ambitious trade title it deserves,” said Johnston.

“Everything that was good about the old MI Pro will be retained. But
improvements will be made. We will look to work in partnership with the
market, its trade shows and associations to help drive the MI and pro audio
sectors forward.”

For more information or an appointment with an MI Pro representative at the
NAMM trade show contact or

Phil Johnston
Publisher, MI Pro 
07770 807035

Stuart Dinsey
Managing Director, Intent Media
01992 535646

For more information about Intent Media go to