Intent Media acquires cycling brands

A major relaunch is due in the New Year, with the monthly print trade title Bicycle Business gaining significant investment, increased circulation and a complete re-design.
 
It will also change its name to BikeBiz – consolidating the monthly magazine, website and directory under one popular brand – with extended coverage of the children’s bike market.
 
As well as ToyNews, Intent Media already publishes market leading trade titles such as MCV: The Market for Home Computing & Video Games, Mobile Entertainment, PC Retail and Develop.

Carlton Reid, previously publisher and owner of the BikeBiz portfolio, has also signed a two year deal to remain as editor of all Intent’s cycling interests.

”We believe that the cycling business perfectly suits our specialism and this move will be welcomed by all toy manufacturers, distributors and licensees working in the children’s end of the market,” said publisher Stuart Dinsey.
 
Intent Media intends to increase the BikeBiz circulation and pagination, including a wider international readership. Magazine size will shift to super-A4 and it will be published to a strict monthly schedule – the first new edition hitting stores and desks from the second week of February
 
A dummy of the new-look BikeBiz monthly will be circulated to advertisers in mid-January.
 
ToyNews readers who would like to be added to the BikeBiz circulation list or receive more information about the title should contact Stuart.Dinsey@intentmedia.co.uk