By: Kristin Kovacich –
In the last few years, infographics have become increasingly popular. And with good reason. They are able to communicate large datasets and complex information in a visually compelling and easily absorbable way; which is perfect for the shortened attention spans of today’s consumer. The ease of shareability on social media also make them a must-have for any company’s content strategy. If done right, an infographic has the ability to increase brand awareness, customer trust, drive traffic and position you as an expert.
Here’s an infographic about infographics. (Told you they were popular).