EXPO interviews NewBay Media EVP Carmel King on the rebranding of Digital Video Expo as Next | Video Conference and Expo.
Greater Expectations: Marketing a Rebranded Show
NewBay Media aims to double the size of its video trade show with a new name and market-specific education program.
As the executive vice president of the Broadcast/Video Group for NewBay Media, Carmel King oversees 13 print and electronic media brands, co-branded summits, custom projects such as the National Association of Broadcasters’ show daily and two trade shows. The trade show previously known as the Digital Video Expo is being rebranded this year as the Next | Video Conference and Expo. It will be held Oct. 1-3 at the Pasadena (Calif.) Convention Center. King explains the change and how it will be marketed.
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