Data is Key to White Paper Believability: Here’s Where to Find it for Consumer Electronics and Residential AV Projects

By Hope Braue — Crucial to a well-written Consumer Electronics/AV white paper is evidence. To get potential customers to think about changing the way they do business to consider your solution, you need to provide statistics to back up your claims.

Which leads to the question…where do you find these statistics?

I sat down to have a conversation with Cindy Davis, contributing editor with NewBay Plus, the marketing services division of NewBay Media’s AV Group. She gave me a few of the most useful places to seek out professional and insightful CE/AV data:

Consumer Technology Association –

CTA’s expertise focuses on providing general insights on emerging/trending technology. Here you’ll find useful information, such as CTA consumer indexes, which measure consumer sentiment towards technology spending and how they perceive the overall health of the economy.

IHS Markit –

Boasting with 5,000 analysts, data scientists, and financial experts, IHS Markit specializes in finance, energy, and transportation research. Their stats will keep you up to date on the dynamic, global consumer electronics market with comprehensive, timely information and analysis on connectivity, TV sets, set-top boxes, tablets, modems, routers, and accompanying semiconductor content. An example of some of their recent research includes a study of emerging fingerprint-sensing technologies for smart phones.

Parks Associates –

Parks Associates is a market research/consulting company that offers market reports, primary studies, and consumer research into key product categories such as smart home, energy management, mobile devices, and more. An upcoming report they’re working on involves streaming media devices, and how these are beginning to transform content delivery.


CEDIA is the association for professionals who manufacture, design, and integrate goods and services for the connected home. The CEDIA site offers information on guidance in designing personal systems and corresponding custom solutions. Their research team surveys and interviews home technology professionals, manufacturers, distributors, consumers, and building professionals.

InfoComm International –

InfoComm International represents the professional audiovisual and information communications industries. You can find research on everything from AV equipment trends and market stats to pertinent data on sustainable AV. Their newly released 2016 Global Pro-AV Distribution Channel and Trends Report explores the movement of pro-AV products and services from manufacturer to end-user organizations and factors that influence the various channels.

Forrester –

This research/advisory firm provides proprietary research data, custom consulting, executive peer groups, and events. They’re predominantly grounded in surveys. Their studies on Consumer Electronics focus on consumer-oriented devices containing an electronic circuit board, such as televisions, digital video recorders, smartphones, and digital cameras. They recently published a report of an annual overview of the impact of technology on US consumers’ attitudes, behaviors, and expectations in a rapidly changing world, based on the Forrester Data Consumer Technographics North American Online Benchmark Survey.

Gartner, Inc. –

Gartner, Inc. offers technology analysis, IT key metrics data, independent assessments of buyer-seller situations, and peer networking. One of their recent reports summarizes system market trends and explores technology trends, in addition to semiconductor opportunities in the consumer electronics industry.

With these ample resources, you should be well on your way to writing a clear, well-supported white paper.

In addition to this, TWICE published a list of the top 100 Retailers, which you can find here. Produced by TWICE with market research partner The Stevenson Company, the 2017 TWICE Top 100 Consumer Electronics Retailers Report provides an in-depth look at the shifting patterns of industry retailers with sales of $5 million ad up.

Furthermore, you can find AV Network’s most recent published issue of the top 50 AV Integrators here, an important indicator of the commercial audiovisual industry.

Looking for more insights? Contact NewBay Plus’s AV/IT content marketing team. Email Joe Braue at