Intent Media acquires UBM titles for ?2.4m

Intent specialises in entertainment, technology and leisure markets. Its portfolio already consists of over a dozen market leading online, print and event brands across video games, music, computing, mobile, toys, licensing and cycling.

The titles being acquired include Television Broadcast Europe, Music Week, Pro Sound News Europe and Installation Europe, plus additional websites, newsletters, conferences, show dailies and awards events. Last year this portfolio generated £5.4m of revenue.

Subject to completion of the consultation process and in accordance with the application of TUPE, up to 36 staff will transfer. Intent Media is headquartered in Hertford, England but is opening an additional office in Islington Green, London, this summer.

Total staff count across the group will rise to around 90, with projected combined revenues of over £10 million for the financial year ending September 30th 2012.

Acquired events include Live Broadcast Europe, IT Workflow, 3D Masters, The Music Week Awards and up to 20 dedicated newsletters.

"This is a significant move for Intent, essentially doubling the size of the company. We are heading into markets that fit our current landscape, whilst also continuing our policy of holding a leadership position wherever we operate. The brands we are taking over are well established, with experienced staff and impressive heritage," said Intent Media managing director Stuart Dinsey.

"Intent has become the UK’s leading business media player in entertainment and technology. We are very excited to have added these new brands. Our policy of investment in online and events will continue, whilst ensuring longevity where possible for the core print titles."

UBM is selling the portfolio on behalf of its UBM Connect division. The transaction is expected to complete in the next six weeks, subject to the conclusion of a TUPE consultation process.

"I am pleased we will pass stewardship of these well-established entertainment and technology titles to Intent Media, which focuses on serving specialist entertainment, technology and leisure markets," said UBM Connect CEO Adrian Barrick.

"On behalf of UBM, I would like to thank all those working on these products for their contribution and to wish them well for the future."

Existing core Intent Media brands include MCV: The Market for Computer & Video Games, Develop, ToyNews, Mobile Entertainment, Bikebiz, PCR, Musical Instrument Professional, Audio Professional International and

Events run by Intent include The London Games Conference, MI Retail Conference & Expo, Monetising Mobile Conference and sundry trade awards.

Games Media Awards step up in 2011

Now in their fifth year, the ultra-popular Games Media Awards look set to be even bigger and better in 2011.

The games press community’s big night out is set for Wednesday October 26th at the super chic Vinopolis venue near Borough Market. And, fresh from the release of The Inbetweeners’ movie, Greg Davies (Mr Gilbert in the cult tv show) will be the host for the evening. Davies is also well known for his stand-up shows and, recently, for his appearances on panel shows such as Mock The Week.

Already signed up as sponsors of the big event are EA, Codemasters, Ubisoft, Microsoft, Nintendo 3DS, Konami, NC Soft and Gamecom. In addition, fast-growing specialist games chain Grainger Games has signed up as the GMA’s headines sponsor.

“We are delighted to be headline sponsors for such a prestigious event that is so well respected within the gaming industry,” said Grainger Games’ sales director Phil Moore.

“The partnership provides a great synergy for Grainger Games, as we continue to increase our market share and growing presence nationwide. We look forward to celebrating a fantastic evening with all nominees and winners.”

Up to 350 guests will attend this year’s Games Media Awards, including nearly 200 media. A limited number of trade tickets will be available at £99 per person. Contact to find out more.

As ever, the nominations and winners will be voted for by members of the media and industry PRs. The categories are:-

Games Magazine
Games Website
Specialist Writer, Print
Specialist Writer, Online
Coverage by a National Newspaper Brand
Coverage by a Mainstream Magazine Brand
Regional Games Columnist
Games Broadcast/Podcast
Games Blog
Rising Star

There will also be a new Games Media Legend, following in the footsteps of Gary Penn, Steve Jarratt, Pat Garratt and PC Zone.

Nominations begin now. Simply send your suggestions to

A limited number of further sponsorship opportunities are available. To find out more contact

You can follow the GMA twitter feed at @GamesMediaAward

Develop 100 names the world’s best game developers

Published by the editorial team behind Develop magazine ( – the leading international publication for games developers – the Develop 100 listing is produced in association with Metacritic and sponsored by gamecity:Hamburg.

Metacritic’s global review score data for games released in calendar year 2010 was used to formulate the list, providing a thorough and accurate rundown of which studios create the best games, be they retail or digital releases, or PC, console or mobile games.

The Develop 100 is a snapshot of the global games industry today: 19 countries are represented, with developers of all sizes present – from one-man bedroom coders to studios owned by the biggest entertainment companies in the world.

Nintendo’s own EAD Tokyo takes the number one spot, thanks to the critically acclaimed release of Super Mario Galaxy 2 for Wii – one of last year’s highest rated games.

But two-man Californian indie team 2D Boy takes second place, with Russian Zepto Lab taking third. Both produced some of the highest-rated iOS games released in 2010.

The Top Ten in full are:

1 Nintendo EAD Tokyo (Japan)
2 2D Boy (USA)
3 ZeptoLab (Russia)
4 SCE Santa Monica (USA)
5 Blizzard Entertainment (USA)
6 Media Vision (Japan)
7 1337 Game Design (Sweden)
8 Bungie Software (USA)
9 Rockstar Leeds (UK)
10 TheCodingMonkeys (Germany)

The full 100 can be found online at

Just over half the list consists of teams responsible for popular and applauded iPhone and iPad games – a stirring sign proving how new smartphone formats and digital distribution has offered new opportunities for games developers.

"This is the seventh edition of the Develop 100, a must-read annual full of insight into which games developers are shaping the industry," said Develop editor-in-chief Michael French. "Metacritic’s input has helped us put together a list of not only the 100 best developers of recent times, but the 100 best games too."

"The potent mix of traditional boxed console and PC games with plenty of digital releases sold through the likes of Xbox Live Arcade and the Apple App Store shows the vibrancy of the games industry. For the first time since we’ve published the Develop 100, a huge proportion of the list are independent developers, proving that there has never been so many opportunities open to those making games."

More details and analysis can be found at and

Further Enquiries
Michael French
+44 (0) 1992 535 646  

MIRC 2011: Telegraph, C4 News and Chris Evans discuss latest MI research

Promotion of the MI Retail Conference & Expo – and the industry in general – has stepped up a gear as latest research into sales trends hit the national and broadcast press.

The survey of 180 of the MI dealers who will be attending MIRC asked what instrument has grown in popularity the most in the past year. Some 42 per cent of respondents said the ukulele, 31 per cent highlighted keyboards and 16 per cent cited acoustic guitars.

And the results saw an unprecedented pick-up across the national and broadcast press. Chris Evans discussed them on his Radio 2 Breakfast Show, with The Telegraph, Daily Mail and Express also covering the story. Yesterday evening Channel 4 News devoted a five-minute slot to the ‘phenomenon’ of ukuleles, with Daybreak this morning covering the story too.

Take a look at some of the coverage via the links below:-

Daily Telegraph
Daily Mail
Daily Express
Channel 4 News

Total circulation for the newspapers and their respective sites is an impressive 106,970,601 readers.

The MI Retail Conference & Expo takes place on Wednesday June 29th at The Brewery, Chiswell Street, London.

It is free for retailers to attend. Simply register your interest via

Sponsors include Audio-Technica, Barnes & Mullins, CPC, Music Sales, Yamaha, Allianz, Ashdown, Casio, FCN Music, Intermusic, Korg, Lamba, Monacor, Mel Bay, Pioneer DJ, Studiomaster, Tanglewood, Tascam TomandWill and Wharfedale Pro, with Roland once again sponsoring the after-show party.

Musikmesse is the headline sponsor of the event.

There are a limited number of Event Partner packages available. To find out more contact or, or call 01992 535647.

ME launches search for UK’s top mobile firms

Every week seems to bring news of some new list of digital ‘ones to watch’. But so far, no one has sought to find the best in purely mobile media.

Mobile Entertainment and its partner O2 BlueVia are perfectly positioned to oversee such a quest.

And with so much creativity being unleashed around mobile social media, gaming, payments, LBS, video, music and more, now’s the time to launch it.

The Top 50 Mobile Innovators initiative is free to enter and open to any privately-owned UK-registered company active in any part of the mobile content value chain.

The final 50 will be decided by a jury of experts, and listed in August on the ME site.

There will be a reception for the finalists in September.

So we want to hear from you if your company is doing good stuff in the content space. Please send us a document (500 word max) or a link to your site straight away.

Remember, there’s no fee to enter. Send your submissions to

The aim of the project is to showcase the extraordinary energy and diversity of the UK mobile scene, which in the last few weeks alone saw Brit firms TweetDeck and Wonderland sold to Twitter and Zynga respectively.

Tim Green, executive editor of Mobile Entertainment, said: "This small island has always punched above its weight in creative industries. We’ve done it in music and games, and now we’re doing it in mobile.

"It’s great to be able to celebrate this via the ME Top 50 Mobile Innovators project.

"I’m looking forward to being reminded of all the great work being done by companies we know, and learning more about those we don’t."

James Parton, head of BlueVia marketing, said: "At BlueVia we have very close links to the UK mobile developer community, so we know how vibrant it is right now.

"It’s high time the creativity of ‘UK mobile’ was recognised, and I’m delighted to support ME in its Top 50 Mobile Innovators quest."

BlueVia is the new developer platform from Telefonica that enables developers to enhance their apps and services by plugging in network APIs, and offering risk free revenue share business models.

It currently offers access to more than 150 million Telefonica customers in seven countries, with more coming soon. See for more information and follow @bluevia on Twitter.

ME will announce further supporters of the Top 50 Mobile Innovators project in the coming weeks.

If you’re interested in becoming a sponsor, please email or call 01992 535647.

Audio Pro upgrades web presence

Audio Pro International has launched a new website that gives readers all the content they already love, packaged in a form conducive to our web-centric, socially-networked age.

It’s all part of publisher Intent Media’s goal to keep Audio Pro as the number one information source for the pro audio industry across as many channels as possible, encompassing print, online, email, mobile, app and social networks.

This approach ensures Audio Pro can can deliver maximum convenience to readers and extra value to advertisers.

Audio Pro editor Andrew Low said: “The world of publishing has changed, and API has changed with it. The website has been giving up to the minute news for some time and with the new design we are taking things to the next level.

To find out how Audio Pro and sister site MI Pro can support your business year-round ­through their print, online, email, mobile, app and social channels, contact Darrell Carter on +44 (0)1992 535 647.

Facebook, Nokia, Visa and more talk payments at Monetising Mobile

The focus: exploring opportunities in mobile payments, with speakers including Facebook, Nokia, Visa and Boku.

The Platinum Partner for Monetising Mobile was OpenMarket, the Premium Gold Partners were Nokia and InMobi, Gold Partners were Visa, TPay from Tanla and Mach, and the Silver Partners were Bango, Incentivated and AppSnips.

There was also some serious networking taking place, as the event started at 4.30pm and ended late, with food and drinks for all attendees.

Among the many companies attending the event were Flirtomatic, SLA, Virgin Media, Travelex, Yell Group, Vodafone, Square Enix Telenor, Koch Media, Jesta, Ministry of Sound and many others.

Speakers included:

* Fergal Walker, head of mobile partnerships, Facebook EMEA
* Mary Carol Harris, VP of innovation and new product, Visa Europe Mobile
* James Patmore, MD of EMEA, Boku
* Amanda Rosenberg, associate business development manager for mobile, Google (EMEA)
* Charles Damen, VP of content and apps, Mach Mobile
* Rob Jonas, MD, InMobi EMEA
* James Davlouros, VP of business discovery, Mastercard
* Anil Malhotra, VP of alliances, Bango
* Tamar Shachar, MD, AppSnips
* David  Sheridan, director, market development, OpenMarket
* Yatin Pahwa, head of strategy (digital commerce), Nokia
* Gautam Sabharwal, director of global business development, Tanla Mobile

Here’s a roundup of our live coverage at the event.

Facebook’s Fergal Walker on Facebook Credits and the social scope for payments

Nokia’s Yatin Pahwa on operator billing lessons from the Ovi Store

Visa’s Mary Carol Harris on NFC taking payments into the real world

Boku’s James Patmore on the revolution in pay-by-mobile digital goods

More more information about upcoming Monetising Mobile events, contact Katy Grant on +44 (0)1992 535 646.

Intent Media launches market research service

Intent Media, one of the UK’s leading b2b publishing companies, is to start selling specialist market reports across a number of its websites – some generated by its own editorial teams and some from selected third party partners.

The service is already live on the Mobile Entertainment website –  – which recently introduced a dedicated REPORTS section to its home page. It includes the Entertainment Retailers Association’s highly regarded Yearbook as well as exclusive, original data on the iPad and tablet market and mobile billing systems.

In July the firm’s flagship brand, MCV – – will launch its own market research section. It will feature a wealth of data examining the current challenges and future evolution of the UK and international video game industry.

A deal has already been struck with one of the market’s leading qualitative research companies, Some Research. This will give MCV readers instant access to a series of Brand Maps – highly focused reports that deliver unique insights into awareness, pattern of play, quality rating, demographics, buying patterns, etc.

PCR, the leading trade media brand for the computer and IT industry, will launch a similar service later in the year. There are also plans to offer reports via Intent Media’s other trade brands, including, Toy News and Develop.

Intent Media’s managing director Stuart Dinsey offered: “We are in the middle of an extensive programme of improvement and expansion across all our sites. The ability to offer our readers top quality market research, from our in-house teams and specialist partners such as Some Research.

"The newly launched section of really is just the tip of the iceberg. By the end of the year we will be offering an array of reports, at a wide range of price points in sectors including video games, IT, toys, licensing, musical instruments and others.”

Finalists revealed for 2011 Develop Awards

Almost 100 games development firms are battling it out for one of 21 accolades at the 2011 Develop Awards.

The finalists have now been confirmed (see full list below), with 95 firms in total in the running. They hail from nine different countries, with 28 different games represented.

The overall finalists list is incredibly varied, with small indie teams, larger in-house studios, growing independents and format holders all out in full force.

Sony and Xbox have the most finalist slots, with their games and studios taking six nominations each.

In fact, the pair’s rival hardware – PlayStation Move and Kinect – go head-to-head in the technical innovation category. Key technology in both originated at the companies’ respective R&D centres in London and Cambridge.

Elsewhere Epic Games scores five nominations; three for Unreal Engine 3, and two for its Polish studio People Can Fly’s Bulletstorm.

Other companies with multiple nods include Rovio Mobile (creator of Angry Birds) with three nominations, and indie hit Minecraft and its creator Mojang Specifications scoring four nominations.

Over 150 outfits of all shapes and sizes – from one man micro studios up to 300+ sized teams – lobbied throughout April to be considered for the development sector’s most prestigious awards ceremony.

For a full list of finalists, click here.

The Develop Industry Excellence Awards are the only awards designed to reward the creative, commercial and innovative work done by European studios and the firms that support them.

Now, our panel of 100 games development execs from around the world will vote on the winners.

But the victorious studios will only be named on the night of the ceremony itself, July 20th. The event takes place at the Hilton Metropole Hotel, Brighton.

Contact or call 01992 535 646 to attend.

The event is sponsored by Crytek (Platinum Sponsor), Amiqus and Supermassive Games (Gold Sponsors), OPM Jobs (Table Gift Partner), Babel Media (Development Legend Award Partner) and Gamecity Hamburg
(Event Partner).

More sponsorship opportunities are available – contact

GamesAid raises over ?4,000 at MCV Awards

Over £4,000 was comfortably raised during last week’s MCV Industry Excellence Awards.

Money was raised on the evening itself but MCV Online readers could also donate here before and after.

The online fund raising will close this week, but so far £4,232 has been raised. If you would like a chance to donate click here.

"On behalf of GamesAid, I would like to thank everyone who stuck in a tenner as requested during the MCV Awards. The individuals and companies who donated via the Just Giving page also played a hugely significant role," commented MCV publisher and Intent Media boss Stuart Dinsey.

"It is a tremendous effort by everyone and I know that everyone involved with GamesAid is delighted that so many different people contributed."

Over 620 retailers, media and trade executives jammed into The Brewery, Chiswell Street, London for MCV Industry Excellence Awards last Thursday (April 7th).

A full update of winners and photos is available now.