MIRC 2013: MI dealers flock to new venue

It was standing room only during the morning conference as the full room of dealers listened to presentations by retail experts from varying backgrounds.

Musicroom operations manager, Andrew Nixon, was in attendance with several other colleagues who all agreed that both the conference and the expo were improvements on past years.

“I thought the speakers were a nice mix of both external and industry,” commented Andrew. “Colin Rees had a lot of really useful tips for this industry. You wouldn’t think of it necessarily but the bike and MI industries are so similar.”

“There are parallels in getting families involved as well. Just like every kid learns to ride a bicycle, every child tries to learn an instrument.”

Musicroom purchasing director Kate Herd added: “The very first MIRC conference I went to was very much about burying heads in the sand, panicing and how Amazon was the devil, but this year’s was more about ideas and where the industry’s going.”

After the morning conference, the afternoon expo featured 26 manufacturers and distributors representing nearly 150 brands.

The overwhelming consensus was that the new venue in Whittlebury Hall, Northamptonshire, gave dealers a more engaging experience and the chance to get more facetime with exisiting and potentially new manufacturers and distributors.

“Last year people would walk around quickly and then go, but this year there’s a lot more engagement,” said Alan Barclay from Absolute Music. “It’s well organized and I’m struggling to get around to see everyone! I think it’s much better this way. London versus Whittlebury Hall – this is definitely a better choice.”

For more information about MIRC 2013 or next week’s event, contact Lisa.Carter@intentmedia.co.uk or call +44 (0)1992 535 646.

NewBay Media Launches Marketing Services Group

NEW YORK, NY (June 18, 2013) — NewBay Media has announced the launch of NewBay Plus, a new Marketing Services division that will focus exclusively on custom content, native advertising, and lead nurturing programs using all forms of print, digital, and social media, as well as face-to-face and digital events.

NewBay has a long history of offering custom marketing services, including projects for leading companies such as Sony, HP, Intel, Harman, and Crestron, to name a few. But as advertisers more actively seek media companies to help them build unique “owned media” marketing programs, NewBay Plus will offer NewBay’s  marketing partners new innovative and successful projects targeted directly to their customers and prospects.

With number one brands positioned in all of the markets it serves, NewBay has the content expertise, market savvy, and deep audience relationships to create direct marketing programs that powerfully tell marketers’ stories to the most important buyers of their products. NewBay Plus will consult with advertisers and create unique content marketing, lead nurturing, and other enhanced programs that will all be carefully managed and delivered with specific performance metrics.

NewBay Plus will be led by Joe Braue, who joins the company as VP/Corporate Director of NewBay Plus Marketing Services. Previously, Braue worked at UBM Tech, a division of UBM, Plc, where he was able to significantly grow their telecom media group through acquisitions and organic online product growth as EVP/Group Director for the Light Reading Communications Network. Prior to that, he was SVP for CMP Integrated Marketing Solutions, which grew five-fold under his leadership. In both of these positions, he worked with leading technology companies and created successful print, online, event, and research marketing programs.

“NewBay Media’s content connects with over 10 million professionals and enthusiasts each month in print, online, and in person,” states Steve Palm, CEO, NewBay Media. “NewBay Plus will allow our marketing partners to tap into our deep industry knowledge, capabilities, and reach to produce authoritative content that improves brand awareness and generates quality leads.

“Joe’s experience in generating hugely successful marketing service programs for some of the world’s leading technology companies makes him the right person to lead NewBay Plus,” continues Palm. “His expertise combined with NewBay’s ability to produce award-winning content and deliver it to a highly receptive audience will create significant opportunities for our marketing partners.”

Braue will work across NewBay’s market segments and brand portfolio, partnering with the company’s publishing teams to identify needs and prospective clients, and then providing tailored Custom Marketing Services offerings, including detailed deliverables and ROI.

“Marketing Services are a vital part of any company’s branding, advertising, and lead generation strategies,” states Braue. “NewBay Plus offers enormous potential for marketers to leverage NewBay’s brands, audiences, and content expertise, and I am eager to begin working with them.”

Braue will be working out of NewBay Media’s New York City-based headquarters. He can be reached at 212-378-0467 and jbraue@nbmedia.com.

NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.

# # #

Broadcast technology industry convenes at Beyond HD Masters 2013

The broadcast technology industry converged on London’s BAFTA to debate and learn around subjects such as Ultra-HD, emerging standards, whether the fate of 3DTV is linked with 4K and much more.

Hosted by leading trade title TVBEurope, the Beyond HD Masters 2013 event sought to provide answers to three key questions:

– If high definition is the new standard definition, then what’s beyond HD?

– Is 4K the next target for high-end TV production, broadcast and display?

– What role for 3D in the future – niche curiosity or mass acceptance?

Speakers included:

– Michel Chabrol, Director, Digital Cinema, 3D & Ultra HD, Eutelsat

– George Jarrett, Contributing Editor, TVBEurope & The IBC Daily

– Anthony Geffen, CEO and Executive Producer, Atlantic Productions

– mStephan Heimbecher, Head of Innovations & Standards/Products & Operations, Technology, Sky Deutschland

– Jack Wetherill, Senior Market Analyst, Futuresource

– Duncan Humphreys, Creative Content Director, CAN Communicate

– Gwenaël Le Lay, Perceived Quality Team Manager, France Telecom/Orange Labs

– Richard Lindsay-Davies, CEO, Digital TV Group

– Richard Mills, CTO, ONSIGHT

– David Wood, Chair, DVB CM – UHDTV & DM –  3DTV

For more information about Beyond HD Masters 2013 or next year’s event, please contact our Event Manager Sarah.Harris@intentmedia.co.uk or call +44 (0) 207 354 6001.


London Games Conference 2013: Theme, date and venue confirmed

What if you could attend one conference and get the total view of the games industry?

That’s the plan behind November’s London Games Conference, which will offer up a 14-step guide to making a hit game.

The London Games Conference 2013 will be the first ever conference to look at every aspect of getting a game to market.

The LGC program will feature 14 speakers from 14 disciplines, who will speak for 14 minutes on how to build a successful game for 2014.

Our event takes the complete approach, covers the whole games value chain, and is the only event to offer a total view of the market.

The call for speakers is now open. If you want to take part, contact Michael.French@intentmedia.co.uk. Send your talk pitches, no longer than 200 words, to us by June 30th.

Other headline speakers will be announced over the next three months.

London Games Conference 2013 takes place on Wednesday, November 13th at One Wimpole Street, London. The afternoon conference begins at 4pm. Tickets include a post-event dinner and networking.

To book your place at London Games Conference, contact Sara.Mather@intentmedia.co.uk.

Early bird tickets cost £199. High profile sponsorship packages are available. Email Lesley.Blumson@intentmedia.co.uk for more info.

Intent Media relaunches Audio Media

Audio Media’s June issue will be the first in its newly redesigned format under Intent Media following the recent acquisition of Intent by Newbay Media.

In addition to a larger size, there will be more clearly defined sections, easier navigation and more entry points for the reader plus additional premium advertising positions.

Click here for all the new dimensions and production specs.

The www.audiomedia.com website has also been given a renewed editorial focus, with both breaking news and in-depth analysis of industry issues, updated daily.

Contact Graham Kirk for all advertising and commercial opportunities in this issue and for the rest of the year.

Graham Kirk, European Sales Director, +44 (0) 1223 911 224

Retailers & resellers flock to PCR Boot Camp

Yesterday 250 technology retailers and resellers from across the UK visited PCR Boot Camp with the goal of learning, networking, seeing new products and improving business.

While there may be stories in the news about retail store closures and PC sales dipping, speakers at the morning conference at The Brewery, London showed there are still plenty of opportunities for savvy dealers. Meanwhile vendors during the exhibition showcased the new products that could be the key to industry’s future. 

After a welcome speech by Microsoft’s OEM distribution and reseller sales manager Nicola Young, Linkdex’s John Straw took the stage to explain how to get to the top of Google Search, boosting sales.

Digital expert Peter McCormack gave the audience vital insights into the online world during his talk titled ‘There is more to digital marketing than Facebook and Twitter’.

The first panel session of the day discussed the topic of engaging with customers before they enter the store and featured Craig Hume from Utopia, Susanne Dansey of Purple Cow, Derek Jones from Synaxon and Vaughan Shayler from CompTIA, while James Binns of Network N stood as chair.

GfK’s Nigel Catlow took to stage with a talk entitled ‘Connect with growth in tech durables’, in which he spoke about the growing popularity of smart devices – showing that while the desktop may no longer be a big seller, there are plenty of products to take its place.

The second panel session focused on maximising sales in-store. Chaired by Dave Stevinson, GNR, the panel comprised: Jat Mann, PC PAL; Angela English, Westcoast; Craig Phillipson from Shopworks; Stephen Mader, Kantar Retail.

Stephen Robertson rounded off the conference with a keynote speech focused on the retail state of the nation, in which he examined how consumer spending had changed over the years.

After the morning conference, the afternoon expo was packed with retailers and resellers keen to see the latest products from tablets to accessories, software to speakers. Break-out and training sessions also ran alongside the expo.

Here’s what some of the attendees and vendors had to say about this year’s event:

Mark Hoole from Synaxon said: “Today has been absolutely fantastic. We’ve had a great response to Synaxon today with lots of people interested in the services we provide. We couldn’t be happier with the turn out.”

Ben Jones from Hama commented: “It’s been a fast-paced action-packed day with plenty of variety in the people we’ve talked to. It’s been a fun!”

David Offer from Plantronics noted: “It’s been great this year, this is a good event for networking and it’s good to see what the resellers are doing. It’s been a really engaging day.”

Gareth Thomas, managing director for Otone said: “We’ve found the day really, really busy, we’ve had so many people visit the stand, which is great!”

Neil Crosby from JP Distribution commented: “It’s been a very busy day and well worth coming along to.”

Martin Kent from Hannspree noted: “We’ve been pleasantly surprised by the amount of people gravitating towards our stand today. It’s been really good and really positive.”

For more information about PCR Bootcamp 2013, or to enquire about next year’s event, contact Lisa.Carter@intentmedia.co.uk or call 1992 535 646.

GMAs return with focus on talent and youth

And this year a new element will be added to the mix – the Games Media Academy.

The Games Media Awards will again reward every area of games media. The prestigious Games Writer of the Year accolade will return (see below). Also, this year a new award/competition is being added which aims to discover the games writers of tomorrow.

The Games Media Academy is open to anyone looking for a first foot on the ladder. This special prize will see the winner celebrated on the night, but importantly he/she will be offered paid commissions by the leading media outlets in the games industry worth £1,000. As well as providing invaluable experience, the winner will be mentored by some of the biggest names in games media – including last year’s Games Writer of the Year, IGN’s Keza MacDonald. See below for full details of this new award.

Another change for this year, the awards (with the exception of the Games Writer of the Year and Games Media Academy accolades) will be judged by the games press only. No PRs will be invited on the judging panel.


Games Magazine
Games Website
Specialist Writer – Print
Specialist Writer – Online
National Newspaper – Writer
Mainstream Magazine – Writer
Games Video
Games Radio or Podcast
Games Blog
Rising Star
Coverage by a Mainstream Website
Top Tweeter
Games Media Academy
Games Writer of the Year
Games Media Legend

Lobbying opens now and runs until July 26th. You can begin lobbying now for yourself, a colleague, a favourite media brand or individual, or even a competitor. Simply email gma@intentmedia.co.uk.


Where: Vinopolis, Bankside, London
When: Thursday October 10th
Lobbying Opens: Now! Email your suggestions to gma@intentmedia.co.uk or gmacademy@intentmedia.co.uk for the Games Media Academy award.
Trade Tickets: Kathryn.Humphrey@intentmedia.co.uk


After its successful debut in 2012, the Games Writer of the Year Award is returning to reward excellence in games journalism.

All games journalists – specialist, non-specialist, print and online – can enter this category. Journalists simply need to submit a piece of writing published since October 18th last year.

Once again, the nominations will be judged – totally anonymously – by award-winning journalist and Guardian columnist Tim Lott.

Submissions must be made by Monday July 26th via gma@intentmedia.co.uk


An exciting new award for this year, the Games Media Academy is supported by Future, IGN, Network-N and, of course, Intent Media.

This category is open to anyone who is currently NOT paid as a member of the games press. The award will be promoted to consumers via the games press, the media press and through media courses at universities.

Submissions should be up to 400 words long and can be a games preview, review, interview, opinion or analytical feature. The only proviso is that the piece is about video games. Consumers can enter via the gmacademy@intentmedia.co.uk email address.

12 finalists will be chosen and announced at the beginning of August and their work will be showcased in a special supplement published with MCV.

The judging panel for this category will include:

Alex Simmons – Editor-In-Chief, IGN
Richard Keith – Publisher, Future
Tim Edwards – Creative Director Network-N
Keza McDonald – UK Games Editor, IGN – and the 2012 Games Writer of the Year
Michael French – Editor-In-Chief, MCV & Develop

The winner will be announced on November 10th at the Games Media Awards ceremony. The winner will also receive £1,000 of freelance commissions from IGN, Future, Network-N and MCV/Develop.

For more information contact gmacademy@intentmedia.co.uk

Inaugural MCV Pacific Awards winners revealed

It was an evening of revelry, excitement and flair, with everyone dressed to kill and eagerly awaiting the finalists and winners from an extensive array of categories encompassing the entire games sector.

Those fabulous finalists and winners are:

Marketing Campaign of the Year


Assassin’s Creed III (Winner)


Borderlands 2


Skylanders: Giants


Halo 4



PR Campaign of the Year


Call of Duty: Black Ops II (Winner)


Bioshock: Infinite


Assassin’s Creed III


Need For Speed: Most Wanted



Best Single Brand Engagement


EB EXPO 2012 (Winner)


Need For Speed Most Wanted Taxi


StarCraft II: Heart of the Swarm Launch Event


StarCraft II: Oceanic WCS finals



Sales Team of the Year


Ubisoft (Winner)


Activision Blizzard


Take Two Interactive


Sony Computer Entertainment Australia



Peripherals and Accessories Brand of the Year


 Skylanders (Winner)


Turtle Beach







Publisher of the Year


Ubisoft (Winner)


2K Games / 2K Sports







Distributor of the Year


All Interactive Distribution / Entertainment (Winner)


Namco Bandai Partners




QV Software



Agency of the Year


One to Another (Winner)


Bohemia Group




Hausmann Communications



Retailer of the Year


JB HiFi (Winner)


EB Games



Online Retailer of the Year


EB Games (Winner)




Mighty Ape


Dungeon Crawl



Digital Retailer of the Year


Xbox Live (Winner)


Good Old Games


Sony Entertainment Network / PSN


Apple / iTunes



Star Store


JB HiFi World Square (Winner)


EB Games Swanston St, Melbourne


EB Games, The Galleries


The Gamesmen, Penshurst



Journalist of the Year


Chris Stead (Winner)


Lucy O’Brien


Mark Serrels


Adam Mathew



Print Publication of the Year


Game Informer (Winner)


PC Powerplay




Official Playstation Magazine



Online Publication of the Year


IGN AU (Winner)









Video Publication of the Year


Good Game (Winner)


Good Game: Spawn Point


Player Attack


Geek Bomb

For more information about the MCV Pacific Awards 2013 and next year’s event, please contact Joel Van Daal at the coordinates below:

Email: Joel.Vandaal@MCVPacific.com

Phone: +61 (0) 410 651 183

Develop Awards finalists unveiled

The July 10th Develop Awards will toast another diverse array of the finest European game development talent.

Almost 100 different companies have been listed as finalists for the July 10th event.

The shortlists for the 19 main prizes represents 36 different games and their creative talent, 49 different games studios and ten different European countries.

Respected iOS outfit Fireproof Games, developer of The Room, gets the most nominations – five – followed by four each for Dennaton Games (Hotline Miami), SCE’s London Studio (Wonderbook), Arkane Studios (the French team that co-developed Dishonored) and Playground Games (Forza Horizon).

NaturalMotion and its studio Boss Alien studio claim four between them, also after the success of CSR Racing in 2012. 

There are also key nominations for free-to-play experts Supercell and its hit mobile game Clash of Clans. 

Our improved awards for Creative Contribution also acknowledge the work of external European art and audio teams on vast international projects like Halo 4 and Ni no Kuni.

There are nominations for all kinds of businesses, from solo indie games developers to 100-plus strong teams, middleware providers, service outfits and outsourcing firms.

The Develop Awards take place on July 10th at the Brighton Metropole hotel. To book a place, contact Kathryn.Humphrey@intentmedia.co.uk or call 01992 535 646. 

For sponsorship and partner opportunities contact Alex.Boucher@intentmedia.co.uk or call 01992 535 647.

Current Develop Awards sponsors include Platinum Partners Crytek and Deep Silver, Gold Partners Testronic, Perforce, UKIE and Amiqus, Drinks Reception Partner NaturalMotion and Table Gift Partner OPM Jobs.


MCV Awards 2013: UK’s best recognised at gala event

Sixteen different companies claimed the trade’s most coveted awards, voted for by a judging panel of peers and senior execs. 

CentreSoft won the highest honour, the Grand Prix, a worthy win recognising 30 years of business supporting retailers and key publishing partners. It also was named the year’s best High Street Distributor.  

GAME reclaimed its Specialist Retailer crown after a tumultuous 2012. CEO Martyn Gibbs, who has led the firm out trouble post-administration, was also given the Special Recognition prize honouring 25 years in retail. 

Ubisoft won the most, taking Digital Distribution Team, Export Sales Team and Marketing Team while Assassin’s Creed III won Game Campaign and Digital Campaign. 

Activision won two, taking Trade Marketing Team and Third Party Games Hardware for Skylanders Giants. 

EA also won two key trade awards – UK Sales Team, and the coveted Game Publisher of the Year prize.  

But in total there were sixteen different winners across the 25 prizes, reflecting a diverse UK games business with players of all sizes.  

Other happy recipients included Scottish indie retail chain Game Centre, Steam (for Digital Distributor), and Bethesda’s Dishonored (New Game Brand winner). 

The full list of winners can be found below. 

The MCV Awards are organised by the team behind MCV and have been running for 11 years.  

The event is supported by platinum partner The Hut Group, award partners Click Entertainment, Incomm Europe, Link Distribution, MCM Expo, OnLive, Respondez, Wii U and 2K Games plus event partners Electronic Arts, OPM Recruitment, Koch Media, Intergi, Warner Bros, ShopTo and IGN. 


Independent Retailer – High Street                        

Independent Retailer – Online

Retail Concept

Mainstream Retailer

Specialist Retailer

Digital Retailer

Digital Distribution Team

High Street Distribution Team

Sales Triumph

UK Sales Team

Export Sales Team

Marketing Team

PR Team

UK Games Studio

Third Party Games Hardware

New Game Brand

Digital Campaign

Audience Engagement

Media Sales Team

Trade Marketing Team

Game Campaign

Specialist Games Publisher

Game Publisher

MCV Special Recognition

Grand Prix

For more information about the MCV Awards, contact Kathryn.Humphrey@intentmedia.co.uk or call her on 01992 535 646.