Mobile Entertainment launches into Asia-Pacific

It will comprise all ME’s usual invaluable data and analysis, but with a focus on the sky-rocketing territories of China, Japan, South Korea, India and the other Asia-Pacific markets.

The first edition appears on Friday October 13th, bundled with the October edition of Mobile Entertainment. It also has additional circulation at the MEM Asia show in Singapore on November 1st and 2nd.

“Asia Pacific is attracting a huge amount of interest right now,” commented Intent Media’s publisher Stuart Dinsey. “Companies from the region are creating exciting new markets. For example, South Korea is pioneering mobile TV and India launching background tones.

“ME Asia will bring the Far East and Western communities together, aiding growth and opportunity. This launch is very exciting for us, following on swiftly from the sold-out launch of the international ME Awards event in London on September 19th.”

ME Asia will initially be published quarterly.

For more information contact

Intent acquires Trinity Mirror title

After 10 years of being a key resource for anyone buying and selling through the computer trade, CTO is to cease publication and will be incorporated into PC Retail.

Intent Media has taken over all assets, such as its giant mail and email databases, following purchase of the title from IT Publishing in Birmingham – a division of the media giant Trinity Mirror.

Total circulation of PC Retail will now be increased and editorial remit will be widened,  providing the computer and IT channel with an unrivalled, high quality monthly trade publication stretching across both print and online.

"This deal makes PC Retail even stronger, becoming an essential read for everyone in the retailing and reselling business," commented Intent Media managing director Stuart Dinsey.

The last edition of CTO is published this week. Its subscribers will be added to PC Retail’s circulation from the September issue.

Develop Awards 2006: Winners

Bizarre Creations scooped two accolades – the coveted Grand Prix award and Best Use of Online for Geometry Wars 2 – as its output for Xbox 360 was rewarded.

Sony Computer Entertainment Europe, meanwhile, picked up both the Innovation and New Console IP awards for its collaboration with Relentless on quiz game Buzz. Sony was also named Publishing Hero of the Year.

Other big name winners at the event – which was held at the Hilton Metropole in Brighton and was sponsored by Nokia and Nvidia – included Criterion, picking up awards for Art and Sound, plus Best In-house Development Team.

Rebellion was awarded Most Improved Studio; Independent Developer was Traveller’s Tales; and Charles Cecil was named Development Legend.

"The Develop Industry Excellence Awards marks the time of year when the people who are at the creative coal-face of the business are recognised for just how remarkable they are," Stuart Dinsey, publisher of Develop and MD of Intent Media.

 "Congratulations to all the winners and indeed to everyone who entered."

The winners in full:

New UK/European Studio: Bigbig Studios

Most Improved Studio: Rebellion

Mobile Games Studio (sponsored by Nokia Ngage): Gameloft

Handheld Games Studio: Rockstar Leeds

New Console IP: Buzz (SCEE/Relentless)

New PC IP: Fahrenheit (Quantic Dream)

Best Use of a Licence: King Kong (Ubisoft)

Best Use of Online: Bizarre Creations (Geometry Wars: Retro Evolved)

Art and Sound: Criterion (Burnout Revenge/Black)

Innovation: SCEE/Relentless (Buzz controllers)

Tools Provider: NaturalMotion

Services and Outsourcing: Side UK

Recruitment Company: OPM Response

Publishing Hero: Sony

In-House Development Team: Criterion

Independent Development: Traveller’s Tales

Development Legend: Charles Cecil

Grand Prix: Bizarre Creations

MI Pro sponsors retail awards

The move further underlines the emergence of MI Pro since it was relaunched by new owner Intent Media in March.

MI Pro is sponsoring five awards in total, namely Independent Retailer, Multiple Retailer, Retail Marketing Initiative, Customer Service and In-Store Presentation.

The big night takes place on Tuesday October 3rd at the The Savoy in London, with over 300 guests attending. Print and online readers of MI Pro can send nominations to or fax 01372 750515.

"The MIA, wishes to acknowledge retail excellence in and is proud to have the new MI Pro co-sponsoring these sought after awards," said chief executive Paul McManus.
MI Pro reaches 6,500 retailers and professionals within the MI and pro audio markets.

“Sponsoring these awards is just part of our on-going investment in what is a very exciting market. The new MI Pro is making a real difference to retailers – giving them much needed information and support,” said managing editor Dave Roberts.

For more information about MI Pro contact




MCV Awards 2006: Winners

The MCV Industry Excellence Awards 2006 took place in front of 600 guests at The Brewery in London on April 6th.


Following on from its series of successes at the same event 12 months earlier, Nintendo won the most individual awards on the night – namely Best PR Team, New Games Brand (Nintendogs), Best Television Campaign (DS) and Marketing Team of the Year.

Another multiple winner was THQ, which capped a fantastic 12 months in the UK market by picking up Most Improved Company and also the much sought after Best Sales Team award.

The UK arm of Sony Computer Entertainment, meanwhile, won the most prestigious award of all, the Grand Prix. This was in recognition of its commercial success, innovation and business management. Over the course of 12 months, SCEE has overseen the launch of the PSP and quickly taken it past a million unit installed base, whilst pushing the PS2 up to historic UK sales of eight million. SCEE also introduced innovative new brands such as Buzz! and further developed the Singstar and EyeToy lines into ranges, with a number one via God of War to boot.

Amongst the retail awards, GameStation just pipped GAME to Entertainment Retailer of the Year, with accolades also going to fast-growing indie ePlay, HMV, Argos and EUK.

SCi was a popular winner of the Unsung Hero for keeping a famous games publishing name British with its acquisition last year of Eidos.

And Future’s Edge magazine finally threw off its ‘ever the bridesmaid, never the bride’ tag by comfortably winning Magazine Team of the year following many a fine edition.

“The transparent nature of the MCV Awards, where it is the industry itself that votes, means that every winner can feel very proud,” said MCV managing editor Lisa Foster. “We thank everyone for participating and also congratulate the Finalists. It was another fine night celebrating the best of a very fine British entertainment industry.”

A full pictorial report from this week’s MCV Industry Excellence Awards will feature in next week’s MCV.


Independent Retailer: ePlay
Entertainment Retailer: GameStation
General Retailer: Argos
Online Experience:
Most Improved Retailer: HMV
Retail Buying Team: EUK

PR Team: Nintendo
Sales Team: THQ
UK Development Team: Bizarre Creations
Magazine Team: Edge
Distribution Team: Centresoft
Newcomer: Buena Vista Games
Unsung Hero: SCi
Most Improved Company: THQ
New Games Brand: Nintendogs (Nintendo)
Trade Marketing: Microsoft (Xbox 360)
TV Campaign: Nintendo DS (Nintendo)
Games Brand: Pro Evolution Soccer (Konami)
Games Publisher: Electronic Arts
Marketing Team: Nintendo
Grand Prix Award: Sony Computer Entertainment





Develop Awards move to Brighton

The premier celebration of European games development talent will take place on Wednesday July 12th 2006 alongside the creative sector?s new conference and expo in Brighton, UK.

Now in their fourth year the Develop Industry Excellence Awards are designed to recognise and celebrate the talent, innovation and imagination that goes into the creation of games and game technologies.

Over 400 senior directors, investors and studio owners will mix with programmers, producers, artists and musicians on the night. The move to Brighton in 2006 will see the event grow, reflecting the vibrant nature of the European games development sector. The Awards will be presented in the midst of the Develop Conference & Expo, which is itself set to attract just under 1,000 delegates and exhibitors from all corners of the business.

There will be 18 awards up for grabs, running across dedicated categories such as Most Improved Studio, New Console IP, Best Use of Online, Publishing Hero and Development Team of the Year.

Last year?s big winners included Juice Games, which took the prize for best New European Studio; Traveller?s Tales scooped Best Use of a Licence, Most Improved Studio and Best Independent Developer, whilst Creative Assembly picked up the prestigious Grand Prix Award.

?Our awards provide the only dedicated European recognition for everything from genuine innovators to service companies. The move to Brighton is a natural one and will enable us to create a bigger event whilst keeping costs down,? said Develop publisher and Intent Media boss Stuart Dinsey.

?By tapping into the community already heading to Brighton for the conference and expo, we will have a more vibrant, fraternal atmosphere. It?s good to get out of London and do something different, especially in the middle of summer.?

The Develop Industry Excellence Awards will take place at the Brighton Metropole on Wednesday July 12th 2006.

Category lobbying is open now. Submissions should be sent to

The full list of categories is as follows:


New UK/European Studio

Most Improved Studio

Mobile Games Studio

Handheld Games Studio


New Console IP


Best Use of a Licence


Best Use of Online Art & Sound


Tools Provider

Services and Outsourcing

Recruitment Company


Publishing Hero

In-house Development Team

Independent Developer

Development Legend

Grand Prix A ward

For more information about tickets or sponsorship at the Develop Industry Excellence Awards 2006 contact or

Intent Media targets music trade

MI Pro will boast a new size, improved editorial and design and have its
monthly UK and international circulation increased to over 8,500.

It will incorporate a dedicated Audio Pro section every month and will widen
its total readership. Importantly, the new MI Pro will be an inclusive
magazine – targeting readers at all levels of the business. Not just the

MI Pro will be a magazine for the entire MI community – distributed free to
all executives, buyers, distributors, shop owners and department managers
working within the MI and pro audio markets.

Intent Media is an independent business publisher concentrating in
entertainment and technology markets. It already provides market-leading,
high circulation trade titles for home computing, toys, video games, mobile
content and cycling.

Much of the original MI Pro team is also being retained, with Phil Johnston
having been appointed publisher.

“Intent Media are the perfect partner for a new-look MI Pro. With their
investment and expertise, the industry will get the kind of modern,
ambitious trade title it deserves,” said Johnston.

“Everything that was good about the old MI Pro will be retained. But
improvements will be made. We will look to work in partnership with the
market, its trade shows and associations to help drive the MI and pro audio
sectors forward.”

For more information or an appointment with an MI Pro representative at the
NAMM trade show contact or

Phil Johnston
Publisher, MI Pro 
07770 807035

Stuart Dinsey
Managing Director, Intent Media
01992 535646

For more information about Intent Media go to

Intent Media acquires cycling brands

A major relaunch is due in the New Year, with the monthly print trade title Bicycle Business gaining significant investment, increased circulation and a complete re-design.
It will also change its name to BikeBiz – consolidating the monthly magazine, website and directory under one popular brand – with extended coverage of the children’s bike market.
As well as ToyNews, Intent Media already publishes market leading trade titles such as MCV: The Market for Home Computing & Video Games, Mobile Entertainment, PC Retail and Develop.

Carlton Reid, previously publisher and owner of the BikeBiz portfolio, has also signed a two year deal to remain as editor of all Intent’s cycling interests.

”We believe that the cycling business perfectly suits our specialism and this move will be welcomed by all toy manufacturers, distributors and licensees working in the children’s end of the market,” said publisher Stuart Dinsey.
Intent Media intends to increase the BikeBiz circulation and pagination, including a wider international readership. Magazine size will shift to super-A4 and it will be published to a strict monthly schedule – the first new edition hitting stores and desks from the second week of February
A dummy of the new-look BikeBiz monthly will be circulated to advertisers in mid-January.
ToyNews readers who would like to be added to the BikeBiz circulation list or receive more information about the title should contact

MCV unveils new look

Games industry bible MCV will unveil its radical redesign next week, as publisher Intent Media prepares to usher in the next-generation of computers and games consoles with an equally formidable trade publication.

The redesign – to be unveiled at next week’s Games Market Europe trade event at the Business Design Centre, Islington, London on 31st August and 1st September – boasts a new size, a fresh design and an editorial style which provides in-depth analysis and reportage on the industry issues of the moment.

Now seven years old, MCV delivers genuine retail influence and ABC-audited high circulation, plus huge additional reach across media, development, investment and international sectors.

MCV will continue to set the news agenda as only a weekly publication can. All the key features, such as extensive product information and recommendation, exclusive ChartTrack sales data and a commitment to weekly circulation in excess of 10,000 will remain.

But the magazine will now boast an amended format offering authoritative editorial and insight, with the gravitas that only print journalism allows.

New columnists from all sectors of the business will debate the issues of the day, providing insight, opinion and analysis impossible to obtain elsewhere. MCV’s audience is also being expanded to target mainstream opinion-formers and journalists, giving the industry a credible trade voice like never before.

At the same time, MCV is launching a new website, supporting its daily email newsflashes, job marketplace and powerful international partnerships.

"The new look that arrives from next week has been built from a position of strength and an investment in resource," said publisher Stuart Dinsey. "This is a fast moving market that demands a weekly print title. MCV provides invaluable news, product updates, opinion and analysis.

"Our strength as a weekly has been proven by the success of the recently launched in-store poster chart. As the market evolves, so do we."

Develop 100 reveals studio strength

Develop Magazine has this morning unveiled its inaugural ‘Develop 100’ – a unique analysis of UK chart data which, for the first time, ranks individual studios on their success at retail.

The lavish Develop 100 supplement features in-depth analysis and profiles of all 100 studios and is available free to subscribers of MCV this morning (6th May 2005), or with copies of Develop published next week.

The Develop 100 Top 10:
1. EA Canada (£93,513,089 generated at UK retail)
2. Rockstar North (£71,067,230)
3. Maxis (£31,907,533)
4. EA Redwood Shores (£30,600,306)
5. Ubisoft Montreal (£22,930,009)
6. London Studios (SCEE) (£22,914,433)
7. KCE Tokyo (£22,127,973)
8. Sonic Team (£20,762,935)
9. Codemasters (£19,153,610)
10. EA LA (£18,934,945)

The full chart is published this morning in the Develop 100 supplement.

"It’s been an interesting exercise, and surprising not just because of the positions attained by some of the largest developers behind the largest games, but also how much each team contributed to the UK games industry," says Owain Bennallack, editor, Develop Magazine. "It’s time, at last, for the developers themselves to get recognition, and we’re confident the Develop 100 will become a much anticipated and much discussed industry publication."

Develop 100 ranks developers according to the revenues their products generated through UK retail. The figures are based on ChartTrack data (© ELSPA). Retailers contributing to ChartTrack’s data represent 80-85 per cent of all UK retail sales (its stated footprint changed during the period under analysis) and have not been weighted up.

Figures are based on sales from 01/01/04-31/12/04. The Develop 100 takes account of all titles launched since 01/01/03 (but only includes sales between 01/01/04-31/12/04). PS2, Xbox, PC, PSOne, GameCube and Game Boy Advance titles were included. All price points were covered.

Develop Magazine is Europe’s only monthly developer magazine, regularly reaching over 8,000 members of the development community. MCV is the world’s leading weekly trade publication focussing on the computer and video games industry. Both are published by Intent Media.

Develop 100 is based on data analysis provided by Kerri Davies (

Additional copies of the Develop 100 can be purchased for £20 by, in the first instance, emailing Hannah Short (