NEW YORK, NY (December 3, 2013) — NewBay Media has announced the relaunch of broadcastingcable.com, the online home of Broadcasting & Cable. Broadcastingcable.com has been rebuilt from the ground up, with an intuitive user interface for easier navigation, an enhanced infrastructure for improved search, and abundant social media tools. The site has also been designed to be fully responsive so that it will look great and function properly across all mobile devices — including smartphones and tablets.
As part of the streamlined navigation, Broadcasting & Cable’s roster of expert journalists each have their own dedicated author page where readers can easily follow and find their favorite writers. Social media tools are tied to every article and blog, making it simple to share and discuss everything from breaking news to daily ratings to B&C’s signature, deeply reported analysis pieces on top television industry issues.
Broadcasting & Cable’s daily enewsletter, B&C Today, has also gotten a redesign, with a clean, easy-to-read interface that looks great on tablets and smartphones.
“The new broadcastingcable.com and B&C Today make it even easier for our readers to get the information they need, when they need it, from the source they trust the most,” states Melissa Grego, Editor-in-Chief, Broadcasting & Cable. “Our revisions — both on the screen and behind the scenes — are designed to provide visitors with the best experience possible whether at their desk or on the go.”
Despite the numerous upgrades and improvements, even more features will be added to the site in the coming months. “New developments are always occurring in digital technology,” says Louis Hillelson, VP/Group Publisher, Broadcasting & Cable and Multichannel News, “and we will ensure that broadcastingcable.com remains the best — and most convenient — online information resource for the television industry.”
The improved site caps off another a year of innovation for the 82-year-old brand, which included the launch of the TV Biz webinar series, the introduction of Outsell TV peer advisory councils (in partnership with Outsell Inc.), a redesigned print edition that debuted in July, and the inaugural NYC Television Week event that took place in October.
“There are many options to consume information today, and Broadcasting & Cable offers them all — digital and print publications, live and virtual events, and, now, exclusive peer councils,” continues Hillelson. “We constantly evaluate both the ways we use to provide information to our reader and the opportunities for marketers to reach our valuable audience, which, on broadcastingcable.com, include enhanced advertising opportunities such as take-overs, roadblocks, and native and mobile capabilities.”
Visit broadcastingcable.com to experience the relaunched online home of Broadcasting & Cable.
About BROADCASTING & CABLE
Broadcasting and Cable (B&C), is the leading voice of the television industry, serving the broadcast, cable and program syndication communities. B&C’s editorial covers the entire spectrum of broadcast, cable, satellite, telco, advertising, multimedia, broadband, and other emerging technologies. It provides its readers and advertisers with a trusted, authoritative and respected environment to build their brands and enhance their position in the marketplace. B&C’s readers include executives at TV stations, TV networks, cable systems and networks, major media companies, ad agencies, packaged goods manufacturers, and professionals in the government sector related to the television industry including Congress and the FCC. For more information, visit broadcastingcable.com.
About NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.