NewBay Plus Blog

Here’s our running commentary on key marketing services developments, best practices, and just plain creative ideas that may be of interest to vertical industry marketers.

  • Infographics: So Hot Right Now By: Kristin Kovacich – In the last few years, infographics have become increasingly popular. And with good reason. They are able to communicate large datasets and complex information in a visually compelling and easily absorbable way; which is perfect for the shortened attention spans of today’s consumer. The ease of shareability on social media also make them ...
  • 12 Need to Know Facts about Native Advertising for B2B Marketers By: Kristin Kovacich – Native advertising refers to a form of advertising that provides value by integrating relevant paid media both in-stream and with the look and feel of the surrounding editorial content. Native advertising is a hot topic right now and many in the industry are trying to wrap their heads around what it is and ...
  • Making the Most of Video in B2B By: Kristin Kovacich – The vast amount of content on the web complicates things for B2B marketers who are competing not only with others in their industry but also cute cat videos for the eyeballs of their customers. To make matters worse, attention spans are shortening and there’s an urgent need to communicate information in an easily ...
  • Five Biggest Mistakes When Creating Ads for Vertical Markets By: Joe Braue – So we’ve been creating advertisements for vertical markets in B2B for a long time, but it is amazing how many of the simple lessons have not been learned over the years. To get our list of the five biggest mistakes, I sat down with Bob Griffin, whose Griffin Integrated Communications has been ...
  • The New White Paper Strategy: Challenge Your Audience By: Joe Braue – For centuries (okay, it only seems that long) the major function of white papers was to drive thought leadership. Boiled down, white papers followed this framework: Describe a business challenge. Focus on what it means for your target audience. Summarize the pros and cons of various possible solutions available to solve the challenge. Describe your solution. But ...
  • The Right Content at the Right Time By: Kristin Kovacich – New technologies, platforms, social networks, products and companies pop up daily, creating new marketing challenges for businesses. Banner or print ads alone just aren’t cutting it. And today’s consumers aren’t settling with just being sold to, they want to be entertained, informed, etc.l.  To stand out in today’s market, companies need to create ...