NewBay Plus Blog

Here’s our running commentary on key marketing services developments, best practices, and just plain creative ideas that may be of interest to vertical industry marketers.

  • 6 Tips for a Better B2B Show Video 11/10/16 By: Joe Braue – With CES around the corner, it’s time for vertical industry B2B marketers to think through their show video plans for the upcoming year. Companies are spending huge portions of their marketing budgets at CES, NAB, InfoComm, ISTE and other vertical shows, bringing in high-level executives and driving out key product-leadership messages. Doing video ...
  • The Multi-Touch Marketing Program: Here’s How RSG Media Did It 9/23/16 By: Joe Braue – Last September Matt Klepac and the marketing team at RSG Media faced a challenge that will be familiar to many vertical industry B2B marketers: We got a hot product, a hot potential market, but not enough people know who we are. RSG Media’s solution: an integrated, multichannel marketing program that defined the ...
  • Introducing: The B2B Social Media Hub 9/14/2016 By: Joe Braue – For years, vertical industry marketers seeking to drive thought leadership in a hot sub-segment of their markets have worked with B2B media companies to create microsites on the topic on media company sites. These microsites usually involved the single sponsorship of a jump page or small sites that included media company ...
  • Why We Are Writing This Blog 7/7/2014 By: Joe Braue and Kristin Kovacich — Marketers in vertical industries should be the rock stars of their companies. They have more opportunities and tools than ever before to make their products and companies successful. If only there was a way they could share their vertical industry knowhow. That’s where we hope the NewBay Plus Blog can ...
  • How to Get Your Content to Do the Selling 8/13/2014 By: Kristin Kovacich — We create content to establish our brands as experts and thought leaders by providing answers to industry related questions and addressing topics that the people who are interested in your product care about. This establishes trust and keeps your brand top of mind when your potential customers think about your industry. ...
  • No More Random Acts of Content 8/4/2014 By: Kristin Kovacich — Today’s B2B marketers are realizing the importance of content marketing (over 25% of marketing budgets are dedicated to content efforts) but many vendors are bypassing some key considerations. CMO Council’s Content ROI Center recently surveyed more than 400 B2B customers in order to identify the impact of content marketing on customer thinking and ...
  • The Perks of Being Social 7/30/2014 By: Kristin Kovacich —For the most part, B2B hasn’t been quite as quick as B2C to  embrace social media as part of it’s marketing strategy. But in this increasingly digital world, if a brand isn’t including a strategic social media presence they are missing out.  At the end of the day, B2B consumers are made ...
  • Infographics: So Hot Right Now 7/23/2014 By: Kristin Kovacich — In the last few years, infographics have become increasingly popular. And with good reason. They are able to communicate large datasets and complex information in a visually compelling and easily absorbable way; which is perfect for the shortened attention spans of today’s consumer. The ease of shareability on social media also make ...
  • 12 Need to Know Facts about Native Advertising for B2B Marketers 7/21/2014 By: Kristin Kovacich —Native advertising refers to a form of advertising that provides value by integrating relevant paid media both in-stream and with the look and feel of the surrounding editorial content. Native advertising is a hot topic right now and many in the industry are trying to wrap their heads around what it is ...
  • Making the Most of Video in B2B 7/16/2014 By: Kristin Kovacich —The vast amount of content on the web complicates things for B2B marketers who are competing not only with others in their industry but also cute cat videos for the eyeballs of their customers. To make matters worse, attention spans are shortening and there’s an urgent need to communicate information in an ...