NEW YORK, NY (July 23, 2015) — AV-iQ, the industry’s most comprehensive pro-AV resource, has announced plans for continuing the unprecedented growth that began last December with the introduction of a new website and more frequent, redesigned eNewsletters. AV-iQ’s improved design and usability has significantly increased visits and pages views. The reimagined newsletters, which saw enhanced content and increased frequencies, received higher open rates and click-thrus — bringing even more traffic to the AV-iQ.com. Overall, the improvements have increased traffic by over 60% and have doubled the number of registered users. Especially noteworthy is the increase in My-iQ registrations, which grew over 100% in less than 6 months.
“We are thrilled that so many more integrators and manufacturers are taking advantage of the exceptional service that AV-iQ provides,” states Mark Loftus, Operations Manager at AV-iQ. “We are now making organizational moves that will allow us to offer best practices in training and technical support, and give us the full ability to service our users and partners.”
In the remainder of 2015, AV-iQ plans to add more sales staff in order to reach and serve even more of the industry and to help to demonstrate a growing number of marketing opportunities for manufacturers, distributors, and dealers alike. In addition, as the number users and sponsors grow, the need for a new training and technical support staff is needed, so AV-iQ will be adding a team that is available for any end-user questions as well as scheduled training for their clients.
AV-iQ also plans to add additional services throughout 2015 and 2016 that will take further advantage of robust, growing database. As part of these services, new annual participation will now come with a defined number of hours of training, under a variety of topics, in order to ensure that all of the outstanding tools are fully utilized.
“This is an excellent time to be a part of AV-iQ,” says Loftus. “We will work with every sponsor and end user to make sure that the myriad of opportunities that AV-iQ offers is explored and put into action. If you are a member, we look forward to helping your business grow along with ours. If you aren’t, then you should sign up today and see what AV-iQ can do for you.”
For more information on sponsorships, contact Bruce MacIntosh at 212-378-0491 or firstname.lastname@example.org.
AV-iQ provides the most comprehensive pro-AV resource. Explore audiovisual equipment catalogs featuring the brand-new product data comparison tool and BIM library, and check out the case studies library for cutting-edge pro-AV inspiration. Locate nearby service providers with the AV Services Directory and Unified Communications directory. Get exclusive access to product news, industry updates and tools by registering for My-iQ. AV-iQ was acquired by NewBay Media from InfoComm International in August 2014. For more information, visit http://av-iq.com.
About NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries —Music, AV/Pro Audio, Consumer Electronics/Gaming, Video, Broadcast and Cable Television, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.newbaymedia.com.
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