AV and CE Publishing Veteran Cindy Davis Partners with NewBay Plus Marketing Services Team

NEW YORK (May 23, 2017) — NewBay has announced that Cindy Davis of CustomMediaCo, an award-winning publisher and editor in the AV/IT and Consumer Electronics industry, is partnering with the company’s NewBay Plus marketing services team as contributing editor.

Davis, who is chief content officer and principal of CustomMediaCo, will work with the NewBay Plus team to help manage and develop custom content for its customers’ audiences within commercial AV/IT and consumer electronics markets. For more than a decade, Davis has combined her unique vision and editorial expertise to deliver custom thought-leadership programs for some of the most influential companies in the AV/IT and consumer electronics industries.

“Cindy is a fantastic partner to our NewBay Plus team as she has ample experience understanding the needs of AV/IT and Consumer Electronics manufacturers and then creating powerful custom programs to drive thought leadership, brand awareness, and lead generation,” says Joe Braue, VP of Marketing Services for NewBay. Davis will specifically focus on companies targeting AV/IT end users, residential custom integrators, and consumer electronics manufacturers. NewBay reaches these audiences with its AV TechnologyResidential Systems, and TWICE media brands.

Davis joins Executive Editor David Keene as the top custom content editors for NewBay’s AV Group. “We look forward to attending the upcoming InfoComm 2017 Show as a team,” says Braue. AV industry marketers attending the show who are looking for content marketing solutions should contact Braue at jbraue@nbmedia.com for more information.

Davis will continue as contributing editor to NewBay’s AV Technology magazine as well as content producer of its AV/IT Technology Leadership Summit series, a live event program that she helped launch and produce in 2016. Both the magazine brand and its Summit series are targeted to a growing and increasingly diverse audience of end users in corporate, higher education, health care, government, hospitality and other vertical markets.

“My passion has always been connecting with technology stakeholders and producing best-in-class content for users,” says Davis. “Whether it is a consumer audience looking to enhance their lives through technology or AV/IT managers needing to build efficiencies into their daily jobs, my goal is to deliver creative, high-impact content with value and agility that meets people where they are. I am excited to work with NewBay Plus and help develop exciting thought-leadership content for clients across multiple platforms.”

In addition to creating custom content, Davis has deep publishing and editing experience in the AV and Consumer Electronics spaces. She’s contributed to InfoComm International’s Exceptional Experience series of case studies. In 2011, she developed a comprehensive launch strategy for TechDecisions (TD), EH Media’s first online-only, B2B content websites, which was named one of “10 Great Business Media Websites” in 2012 by B2B Media Business magazine.

From 2000 to 2008 she was editor-in-chief of Electronic House magazine, a print and online consumer brand targeted to consumers looking for information and inspiration about the lifestyle benefits of the connected home. Davis worked closely with the CE Pro team, developing synergies between the dealer/integrator community and its customers. Both are brands of EH Media.

ABOUT NEWBAY PLUS
NewBay Plus creates marketing services that help you tell your story, drive thought leadership, and generate demand. We succeed because of two crucial advantages: We have editors who know your products, your competitors, and your industry, and we already have a relationship with your customers and prospects because of our media brands’ audiences. We think you should have a marketing services partner who knows your vertical industry as well as you do. For more information, visitwww.newbaymedia.com/newbay-plus/ or contact Joe Braue, VP of Marketing Services atjbraue@nbmedia.com.

ABOUT NEWBAY

NewBay is positioned at the center of the world’s most dynamic industries — Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest B-to-B professional and music enthusiast communities in the world through over 35 print and digital publications, more than 35 integrated web and mobile applications, more than 60 e-newsletters, over 50 conferences and conventions, custom marketing services, and e-commerce capabilities. Find out more at http://www.newbaymedia.com.