NewBay Media Launches EduWire.com

NEW YORK, NY (July 2, 2013) — NewBay Media has announced the launch of EduWire.com, which delivers curated news, trends, and how-to information for technology and AV decision makers in higher-education institutions. EduWire.com is designed to save time — and be the home page — for the higher-ed tech/AV community, featuring curated content with perspective and new material from an editorial team that includes University instructors, technology editors, MOOC developers, AV/IT managers, CTS professionals, and University CMS.

“EduWire.com is the Huffington Post for the higher-ed technology community,” states Adam Goldstein, EVP/Group Publishing Director, NewBay Media. “This is the only site they will need to visit to find out what is important in the world of higher-ed tech, complete with original editorial perspective on why each story matters.”

EduWire.com is produced by Tech & Learning, the #1 K-12 ed-tech publication for over 30 years, and AV Technology, the #1 electronic communications read for end users in higher ed and enterprise. Both titles are published by NewBay Media.

“EduWire will be the home page for every stakeholder in the higher education ecosystem — technology managers in IT and AV, media technicians, integrators, professors, e-learning developers, and instructional designers,” states Margot Douaihy, editor of NewBay Media’s AV Technology and On|Off Campus. “Our curated approach connects readers with the most important ed tech developments of the day, and our commentary places the news, products, and tutorials in context.”

“We have found more and more crossover technologies between the K-12 and higher-ed space,” says Tech & Learning’s Editorial Director Kevin Hogan. “From MOOCs to big data to re-envisioning classroom spaces, the lines of learning have blurred. The editors of EduWire intend to track this change.”

A daily EduWire eNewsletter will be delivered to over 25,000 opted-in subscribers, offering readers a summation of the most critical news and trends in the higher-ed tech arena.

EduWire.com will curate critical content for MOOC, Education Technology, Flip Classrooms, Learning Management Systems, Web 2.0, Pedagogy, Lecture Capture, Distance Learning, Classroom Audio, Classroom Video, Education Apps, Streaming, Control Systems, IT, and Security.

For information on EduWire’s content, contact Margot Douaihy at mdouaihy@nbmedia.com.

For information on advertising on EduWire.com or the daily EduWire news, contact:

For more information on EduWire, visit www.EduWire.com.

About NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.

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NewBay Media Launches Marketing Services Group

NEW YORK, NY (June 18, 2013) — NewBay Media has announced the launch of NewBay Plus, a new Marketing Services division that will focus exclusively on custom content, native advertising, and lead nurturing programs using all forms of print, digital, and social media, as well as face-to-face and digital events.

NewBay has a long history of offering custom marketing services, including projects for leading companies such as Sony, HP, Intel, Harman, and Crestron, to name a few. But as advertisers more actively seek media companies to help them build unique “owned media” marketing programs, NewBay Plus will offer NewBay’s  marketing partners new innovative and successful projects targeted directly to their customers and prospects.

With number one brands positioned in all of the markets it serves, NewBay has the content expertise, market savvy, and deep audience relationships to create direct marketing programs that powerfully tell marketers’ stories to the most important buyers of their products. NewBay Plus will consult with advertisers and create unique content marketing, lead nurturing, and other enhanced programs that will all be carefully managed and delivered with specific performance metrics.

NewBay Plus will be led by Joe Braue, who joins the company as VP/Corporate Director of NewBay Plus Marketing Services. Previously, Braue worked at UBM Tech, a division of UBM, Plc, where he was able to significantly grow their telecom media group through acquisitions and organic online product growth as EVP/Group Director for the Light Reading Communications Network. Prior to that, he was SVP for CMP Integrated Marketing Solutions, which grew five-fold under his leadership. In both of these positions, he worked with leading technology companies and created successful print, online, event, and research marketing programs.

“NewBay Media’s content connects with over 10 million professionals and enthusiasts each month in print, online, and in person,” states Steve Palm, CEO, NewBay Media. “NewBay Plus will allow our marketing partners to tap into our deep industry knowledge, capabilities, and reach to produce authoritative content that improves brand awareness and generates quality leads.

“Joe’s experience in generating hugely successful marketing service programs for some of the world’s leading technology companies makes him the right person to lead NewBay Plus,” continues Palm. “His expertise combined with NewBay’s ability to produce award-winning content and deliver it to a highly receptive audience will create significant opportunities for our marketing partners.”

Braue will work across NewBay’s market segments and brand portfolio, partnering with the company’s publishing teams to identify needs and prospective clients, and then providing tailored Custom Marketing Services offerings, including detailed deliverables and ROI.

“Marketing Services are a vital part of any company’s branding, advertising, and lead generation strategies,” states Braue. “NewBay Plus offers enormous potential for marketers to leverage NewBay’s brands, audiences, and content expertise, and I am eager to begin working with them.”

Braue will be working out of NewBay Media’s New York City-based headquarters. He can be reached at 212-378-0467 and jbraue@nbmedia.com.

About NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.

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Robert Ames Joins NewBay Media as VP/Corporate Director of Digital Media

NEW YORK, NY (June 6, 2013) — NewBay Media L.L.C. has announced that Robert Ames has joined the company as Vice President/Corporate Director of Digital Media. Ames has a proven track record in managing digital products, previously handling digital strategy and sales for companies such as Here Media and Hachette Filipacchi.

Prior to joining NewBay, Ames was part of the executive management team at Here Media, where he created new product offerings, increased audience engagement, and grew the overall digital audience by 200 percent over 12 months. Prior to Here Media, Ames held several digital media positions within the Automotive Group at Hachette Filipacchi, including CARandDRIVER.com and ROADandTRACK.com. There he was instrumental in building new sites, expanding existing ones, and increasing the digital opportunities for Hachette and their clients.

“In each position he has held, Robert successfully leveraged the brands and existing sales and content teams to create robust, successful digital platforms,” states Steve Palm, CEO, NewBay Media. “I look forward to working with Robert and our talented Digital Team to expand our offerings to both readers and partners.”

“NewBay’s deep portfolio of well-known brands presents great opportunities for increased audience engagement and expanded digital media services,” states Ames. “I am excited to work with the NewBay team to expand existing capabilities and create new and exciting digital offerings”.

Ames takes over the position from Joe Ferrick, who has been with the company since 2007. Joe, after a short transition period, will be leaving NewBay at the end of July to pursue new career opportunities. “Joe has done a fantastic job of developing a talented team, a robust infrastructure, and a portfolio of market-leading digital assets,” states Steve Palm, CEO, NewBay Media. “I personally thank him for all that he has done for NewBay and wish him great success in his future endeavors.”

Ames will be working out of NewBay Media’s New York City headquarters. He can be reached at rames@nbmedia.com or 212-378-0454.

About NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.

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All-Star Lineup Set For First Sports Business & Technology Summit

NEW YORK, NY (June 6, 2013) – A high-powered lineup of leaders from across the sports media landscape is set for the inaugural Sports Business & Technology Summit on June 19, presented by Broadcasting & Cable, Multichannel News and TV Technology.

Keynote speakers include Mark Lazarus, Chairman of the NBC Sports Group; Bob Bowman, Chairman and CEO of MLB Advanced Media; Sean McManus, Chairman of CBS Sports; Laurel Richie, President of the WNBA; Randy Freer, Co-President and COO of Fox Sports Media Group; and John Skipper, President of ESPN and Co-Chairman of Disney Media Networks. Panels featuring executives from Turner Sports, Univision Deportes, YES Network and many more will round out the full-day event, which will be held in New York at the Metropolitan Pavilion, 125 W. 18th St.

Sessions will cover a wide range of areas, including rights acquisition, multiplatform distribution, social media engagement, advertising, mobile apps and 4K technology.

“There is no hotter topic in the television business than the incredible growth and evolution of sports. I cannot imagine a better group to analyze it than this incredible roster of accomplished executives,” said Louis Hillelson, Vice President and Group Publisher of Broadcasting & Cable and Multichannel News. “We are proud to bring the whole industry together and connect our speakers with a passionate and engaged audience for a full day of conversation and insight.”

For more information about the sports summit, please visit http://multichannelevents.com/sports/. It is one of more than 20 conferences and events presented this year by Broadcasting & Cable and Multichannel News, which are both units of NewBay Media.

Gino Robair Returns to Electronic Musician as Technical Editor

SAN BRUNO, CA (April 9, 2013) — NewBay Media has announced that Gino Robair has rejoined Electronic Musician as Technical Editor. Craig Anderton will continue his role by contributing a monthly column and advising on technical product trends.
Robair, an established musician and music journalist, will direct Electronic Musician’s technology coverage. From 1998 through 2009, Robair held several editorial jobs at Electronic Musician, including Editor In Chief. He is an accomplished musician who has performed and recorded with Tom Waits, Anthony Braxton, Nina Hagen, and the ROVA Saxophone Quartet.As a writer about music technology, Robair has contributed to Mix, RemixGuitar Player, and Electronic Musician. He is the author of two books, including The Ultimate Personal Recording Studio.”I’m thrilled to be back at Electronic Musician,” says Robair. “I’ve always enjoyed its focus on technology and creativity and its application-oriented content. I’m looking forward to helping further expand its gear coverage.”Robair will direct technology coverage for the magazine. Anderton, who coined the term “electronic musician” and was one of the magazine’s co-founders, will continue penning his popular “Craig’s List” column and retain a role as an advisor.

Robair can be reached at  (925) 323-6744 or Gino@ginorobair.com.

For more information about Electronic Musician, contact Sarah Jones, editor, at 650-238-0330 or sjones@nbmedia.com.

About ELECTRONIC MUSICIAN
Electronic Musician is the #1 resource for musicians who want to record, produce, and perform better music. Electronic Musician finds the top artists and producers—as well as all the musical trendsetters—and gets them to advise, mentor, and detail their craft. As a result, Electronic Musician defines the technology, techniques, and creativity that today’s musicians need to stay at the top of their game—both in their home studios and onstage. Find out more at www.emusician.com.

About NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.

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NAB Partners with NewBay Media on NYC Television Week 2013

NEW YORK, NY (April 3, 2013) — NewBay Media and the National Association of Broadcasters (NAB) announced today their partnership on NYC Television Week. The 2013 NYC Television Week is the inaugural event in what is to be an annual celebration of the television industry in the media capital of the world. This year’s event runs from October 28-31 at the Waldorf Astoria Hotel and the Metropolitan Pavilion.The NAB joins NewBay as the presenting partner of the conferences, exhibits and award programs that will spread out across the city in October. NAB and NewBay will work together to attract attendees, sponsors, exhibitors and additional partners to NYC Television Week, which will benefit the full television market, including industry management, programmers, technologists, engineers and talent, as well as those that want to reach TV advertisers and sponsors.“The interest generated by NYC Television Week has been overwhelming,” states Steve Palm, CEO, NewBay Media. “We are pleased to have the NAB join us as presenting partner of this landmark series of events. They share our passion and excitement for this incredible industry, and we are excited to add NAB’s great depth and reach to our own so that we can produce an even more-comprehensive event that will not just celebrate the industry, but also provide guidance and insights as to best practices for the year ahead.”

“The dynamic transitions and exciting opportunities in the television industry make this an ideal time to launch an event of this magnitude. To be hosted in the one city that is the center of media, production, finance and business is simply ideal,” states Chris Brown, Executive Vice President of Conventions & Business Operations, NAB. “We felt the NAB had to be involved in an event like this.”

NYC Television Week kicks off on the morning of October 28th at the legendary Waldorf Astoria Hotel for a “State of the TV Industry Summit,” featuring industry leaders from all corners of the vast television industry. Later that evening, the Waldorf will once again host the annual Broadcasting &Cable Hall of Fame — a must-attend event now in its 23rd year.

Starting on October 29th, the Metropolitan Pavilion takes over as host to numerous events taking place the remainder of the week, including the TV Summit, with many more soon to be announced.

NYC Television Week will uniquely cover the breadth of today’s dynamic TV industry — from broadcast to cable, satellite to internet video, and beyond. Conferences, award presentations, networking events, and seminars are planned that will engage the diversity of talent and roles that make today’s TV business one of the world’s most dynamic and exciting industries.

NYC Television Week is actively seeking additional partners, sponsors, exhibitors and speakers.

  • For information on partnership and sponsorship opportunities, contact Louis Hillelson at 917-231-4730 or lhillelson@nbmedia.com.
  • For speaking opportunities, contact Jennifer Ware at 917-281-4718 or jware@nbmedia.com.
  • For exhibit opportunities, contact Will Beaty at 202-429-5429 or wbeaty@nab.org.

Early-bird registration opportunities will be announced soon, along with the introduction of the NYC Television Week online portal.

Press Contacts:
NewBay Media: Anthony Savona, 212-378-0450, asavona@nbmedia.com
NAB: Ann Marie Cumming, 202-429-5307, AMCumming@nab.org

About NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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NewBay Media To Launch Video Edge

NEW YORK, NY (March 22, 2013) — NewBay Media, the leading integrated media company in the entertainment technology market, with celebrated print, digital, and event brands that include TV Technology, Digital Video, Broadcasting & Cable, Multichannel News, Next TV, Tech & Learning, and more, will launch Video Edge in May. The brand will serve content producers and business professionals in the rapidly expanding online video market.“The demand for high-quality video anytime, anywhere is fueling tremendous growth for digital media professionals,” says Eric Trabb, NewBay Media VP/Group Publisher. “Video Edge will provide professionals who are producing and delivering content for every screen with insightful, in-depth reporting and analysis of new technologies, applications, and business trends.”Trabb points to research from several independent sources as indicators of the strength of the market.  According to Commscore, 182 million online users watched 38.7 billion online content videos in 2012. Gartner research is forecasting that 1.2 billion smart devices will be purchased in 2013. And in a new report from Javelin Strategy and Research, tablet adoption is projected to grow by at least 40 percent by 2016.

“Whether digital media professionals work in media and entertainment, corporate environments, government, or education, they will find Video Edge a valuable conduit for information that’s vital to doing their jobs,” adds Trabb.

The new brand will debut with Video Edge magazine, published in May, September, and November of 2013 and six times in 2014, and a twice-a-month e-newsletter. A new content-rich website will follow this summer, and both live and virtual events are planned for the fall.

The debut issue of Video Edge magazine will cover topics such as multi-screen delivery, producing for connected devices, video workflow in the cloud, HTML 5, content management, and more. There will also be a special product focus on the latest in encoding/transcoding equipment.

For more information about editorial opportunities in Video Edge, contact NewBay Editorial Director Cristina Clapp at 310-429-8484; cclapp@nbmedia.com. For information about advertising, contact Eric Trabb at 212-378-0400, x532; etrabb@nbmedia.com.

ABOUT NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 100 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.

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NYC Television Week Announces Venues

NEW YORK, NY (March 4, 2013) — NYC Television Week, the annual, multi-event celebration of the television industry taking place October 28th through 31st, has named the two venues that will house the networking events, conferences, seminars and exhibits that make up this can’t-miss experience. NYC Television Week, produced by NewBay Media, publishers of Broadcasting & Cable and Multichannel News, kicks off on October 28th at the legendary Waldorf Astoria Hotel for a networking breakfast taking place prior to the evening’s B&C Hall of Fame and then continues at the Metropolitan Pavilion for the remainder of the week.The Waldorf Astoria is a landmark luxury New York City hotel and is located in Midtown on the famous Park Ave. An official New York City landmark since 1993, the Art Deco property occupies an entire city block of prime, mid-town Manhattan real estate. The hotel is within walking distance of Fifth Avenue Shops, The Museums, Rockefeller Center, the Theater District, Central Park, and Times Square.The Metropolitan Pavilion, located in the historic Chelsea section of Manhattan, may not have the Waldorf’s long history, but it has become one of the city’s premier event spaces. Easily accessible to all of New York City locations via Subway and taxi, the Metropolitan Pavilion plays host to over one hundred high-profile events annually, including CE Week, Ad Age Digital Conference, and Internet Week.“The momentum behind NYC Television Week is building at a fantastic rate,” says Louis Hillelson, VP/Publishing Director for Broadcasting & Cable and Multichannel News. “We have received a huge amount of interest from top television thought leaders on participating in the week, and we will be making some significant partner announcements shortly. I am looking forward to treating the industry to a series of essential events at these celebrated locations.”NYC Television Week has also unveiled its 2013 logo, which is available for download herefor marketing partners and the media.ABOUT NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.

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NAB Show and NewBay Media Team Up To Create Connect 2 Media & Entertainment

WASHINGTON DC (February 26, 2013) — Connect 2 Media & Entertainment (“Connect 2 ME”) is a new year-round news and information source and online community for media and entertainment professionals. Inspired by NAB Show®, the world’s dominant B2B event for media and entertainment professionals, and produced in partnership with NewBay Media, the industry’s largest publisher, Connect 2 ME is a socially-enabled digital gateway where NAB Show®  attendees, exhibitors and the media and entertainment community at large can access content via a website, frequent e-newsletters, social media and mobile/tablet editions.“Each year, the NAB Show®  brings together over 90,000 media and entertainment professionals, including 1,500+ exhibitors, for a week’s worth of amazing content and conversation. However, the reach of the NAB Show®, its audiences past and present, extends to hundreds of thousands worldwide — that is the real promise of Connect 2 ME and why we are so excited about its launch,” said Chris Brown, NAB Executive Vice President, Conventions and Business Operations. “Connect 2 ME will serve as a vehicle to continue and enhance conversations started on-site at the NAB Show®  to 365 days a year.”“The new community will offer media and entertainment professionals a single, digital media platform to keep up with technical trends that affect them — in TV, video, audio, radio, mobile, online video, digital media, telepresence, enterprise, film, AV, post and beyond,” said Carmel King, NewBay Media Executive Vice President. “Connect 2 ME will also offer NAB Show® exhibitors a new, dynamic way to engage ‘ME’ audiences and take greater advantage of the many sectors of the NAB Show®  universe,” she added.

The community, currently under construction, is targeted to launch in March, offering news, features, commentary, trends and relevant reader engagement opportunities with separate areas dedicated to creative, business and technology sectors. Content will be a combination of aggregated, curated news from NewBay Media brands and other industry news and information sources, plus originally written blogs and columns by industry experts.

Targeted eNewsletters will support Connect 2 ME.

For more information about Connect 2 Media & Entertainment advertising and sponsorship opportunities, contact Eric Trabb (NewBay) at 212-378-0400, x532; etrabb@nbmedia.com. For information about Connect 2 Media & Entertainment content, contact Terry Hanley (NewBay) at 703-852-4636; thanley@nbmedia.com. For information about exhibiting and sponsorship at NAB Show®, contact Taryn Fisher at 202-429-5403; tfisher@nab.org.

For more information, contact:

NewBay Media:
Anthony Savona, VP/Communications                                  Tel:  212-378-0450
asavona@nbmedia.com

NAB Show®:
Laura Riggs                                                                           Tel: 410.551.9216
Lriggs.nabshow@gmail.com

ABOUT NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries — Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.

ABOUT NAB SHOW®
NAB Show®, April 6-11, 2013 and held annually in Las Vegas, is the world’s largest media and entertainment marketplace, covering all aspects of filmed entertainment and management and delivery of electronic content across all mediums including radio.  With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, NAB Show® has evolved over the last eight decades to continually lead this ever-changing industry. While the solutions at your fingertips have changed to keep pace with consumer habits and technologies, your aspirations to produce and deliver memorable content have remained constant. From creation to consumption, NAB Show® proudly serves as the incubator for excellence – helping to breathe life into content everywhere. Complete details are available at www.nabshow.com.

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Marcia Grand Retires From TWICE

NEW YORK, NY (March 4, 2013) — NewBay Media has announced that Marcia Grand is retiring as VP/Publisher of TWICE, the brand she helped start more than 27 years ago. Grand will remain with NewBay Media through the end of April in order to help the transition to new VP/Publisher Ed Hecht, who is joining NewBay and takes over TWICE management effective immediately.

“Starting with its earliest days, Marcia has helped build TWICE into the industry-leading powerhouse it is today,” states Adam Goldstein, EVP/Group Publishing Director, NewBay Media CE/Gaming Group. “We thank her for her years of service and all she has brought to the brand. She will be missed.”

Taking over as TWICE VP/Publisher is Ed Hecht, who comes to NewBay from Meredith Corporation, where he was Associate Publisher for Midwest Living/Midwestliving.com and helped develop partnerships and create marketing solutions with TripAdvisor.com. He has experience working with top brands, including Samsung, LG, Sony, and Canon, where he has created integrated digital campaigns, tie-ins to live events, and data-enhanced direct marketing programs that delivered ROI to the advertising partners. Prior to his recent work at Meredith, Hecht was Associate Publisher at Time’s Entertainment Weekly/EW.com.

“Ed’s extensive history of working with top brands makes him the ideal person to take over as VP/Publisher of TWICE,” sates Goldstein. “He has a successful track record in working in print and digital formats, and brings a number of ideas that will make TWICE even more effective for our readers and marketing partners.”

“I am looking forward to harnessing the power of the TWICE brand, along with the incredible assets of NewBay Media, to bring to our partners first-to-market, scalable solutions,” says Hecht. “Whether it’s print, digital, experiential, or best-in-class research, we can deliver our clients a highly qualified and engaged audience that will not only see their communication messaging, but also act upon it.”

TWICE has several new initiatives geared up for 2013 that build upon its long heritage of serving the CE market with enhanced digital products, increased research and data offerings, lead generation, and live conferences. Some of the new initiatives include the introduction of TWICE’s first-ever product awards program — the VIPs (Very Important Products) — and an increased presence in the 2nd Screen Summit.

Ed Hecht can be reached at ehecht@nbmedia.com.

Well wishers can reach Marcia Grand through the end of April at 917-281-4724 or mgrand@nbmedia.com.

ABOUT TWICE
TWICE (This Week in Consumer Electronics) is the #1 business brand serving the consumer electronics industry. With editorial coverage on all things consumer electronics, including audio, video, smartphones, tablets, cameras, car electronics, major appliances, accessories, and so much more, TWICE is where the industry turns to put it all into perspective. In addition to the TWICE-branded print and digital publications, tablet apps, website, events, and newsletters, it also produces the Official CES Show Daily, CE Newswire daily aggregate newsletter, and more than 30 special supplements annually, reaching 200,000 professionals worldwide each month.

ABOUT NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries—Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.

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