Retailers applaud MIRC trade event

Some 280 retailers were at The Brewery yesterday for the third MI Retail Conference & Expo (MIRC) and the vast majority gave the event a great deal of praise.

CY Music’s Chris Yarnton was delighted with the quality of this year’s speakers.

“I got a lot from it, I thought John Straw was excellent and the Expo was also good. It was especially great to see Casio showing off its new synths,” said Yarnton. “It was a great opportunity to network with other dealers and I’ll definitely be back next year.”

Jon Evans from Hollywood Music attended for the first time and seems certain to be a regular from now on.

“I real enjoyed it. I wish I’d done it before and will certainly do it again. The speakers were good and I enjoyed just being able to speak to people. It’s extremely useful getting new ideas and a fresh look at things,” commented Evans.

“The Expo was also really good. We got time to speak to people without being distracted by other things and I met two suppliers that I realised I should at least have accounts with.”

Finian Day-Lewis of Chappell of Bond Street hailed the more vibrant nature of the Expo this time around.

“The speakers were excellent, I thought Straw was very informative and Rick was amusing. When speaking to suppliers, I found the room much more vibrant this year – the Expo part was the best it’s been,” he added.

For moe infomation about the MI Retail Conference & Expo, contact or, or call 01992 535647.

For all the latest news, follow our Twitter feed at @mirc2012. Or visit our dedicated website at

MCV launches into India

Intent Media has launched its third international venture, with MCV India now live at

The aim of MCV India is simple: to become a trusted and prolific resource for news affecting all games industry sectors in the region, encompassing both trade and consumers.

The site offers English language, locally-derived content supported by a range of email services and social media feeds – visit to sign up.

It follows hot on the heels of sister MCV international sites MCV Pacific and MCV Nordic.

MCV India’s editor is Mumbai-based Sameer Desai, a GQ India columnist and founder of IndianVideoGamer. You can contact Sameer on +91 24441807, or email him at

Sameer is working alongside MCV India launch publisher Chris Stanton-Jones, who was formerly head of emerging markets for Sony Computer Entertainment Europe.

To find out how MCV India can support your business year-round across its online, email and social channels, contact Chris on +44 (0) 759 502 4940 or email him at

According to the FICCI-KPMG Indian Media and Entertainment Industry Report 2012, the Indian games business was valued at Rs 13 billion ($259m) in 2011 – up 30 per cent annually.

Intent Media’s managing director Stuart Dinsey said: “MCV India launches ahead of E3 and is a long-term commitment to this exciting market.

“We will have the leading games industry sites in the UK, Pacific, Nordic and India. We offer local content and targeted opportunities for our partners.

Intent Media retains IBC Daily contract

TVBEurope will again publish The IBC Daily this year and has just announced the exhibition writing team covering the show; it is imperative that IBC exhibitors contact these writers to secure coverage in this year’s Daily.

The IBC Daily is the official newspaper of IBC2012 and is published by TVBEurope, Intent Media, on behalf of The IBC Partnership. Our first editorial deadline for exhibitors is July 11, for the Preview Issue Daily.

The next deadline is August 1, which is the editorial deadline for the pre-printed sections of the five show Dailies at the event.

Our breakdown of halls and writers for 2012 is:


Hall 1 – Ian McMurray –
Halls 2 & 3 – Heather McLean –
Halls 4 & 5 – Ian McMurray –
Halls 6 & 7 – Carolyn Giardina –
Hall 8 Video – Michael Burns –
Hall 8 Audio & Radio – David Davies –
Halls 9 & 10 – Monica Heck –
Hall 10 EBU VIllage – George Jarrett –
Hall 11 – David Fox –
Hall 12 – Adrian Pennington –
Hall 14 – Anne Morris –
IBC Outside Broadcast Area – David Fox –
IBC Future Zone & Partnership Village – George Jarrett –
All IBC exhibiting companies should already have received this list from the writers themselves or from Editorial Director Fergal Ringrose.
If your company is an IBC exhibitor and is not familiar with the influential IBC Daily, please contact Publisher Steve Connolly (, +44 207 354 6000): or Sales Manager Ben Ewles ( +44 207 354 6000) in London; US companies please contact Michael Mitchell (, +631 673 0072).

This is a test press release

Today Intent media unveiled its now user-facing corporate information resource blah blah blah Today Intent media unveiled its now user-facing corporate information resource blah blah blahToday Intent media unveiled its now user-facing corporate information resource blah blah blahToday Intent media unveiled its now user-facing corporate information resource blah blah blahToday Intent media unveiled its now user-facing corporate information resource blah blah blah

IE rebrands to Installation

Installation Europe has a new name: Installation. The magazine and website has carried stories from beyond the continent of Europe for some time – but it is now reporting on installations, market developments and products that we believe will interest the industry, regardless of where they originate.

Apart from the geographical changes, Installation has a new look. Following the example of Intent Media stablemates PSNEurope and TVBEurope, Installation magazine has a brighter, livelier, more contemporary feel. In addition, Installation’s online brand extensions are now also featured in print.

The Installation portfolio offers the most comprehensive range of solutions for marketing your products & services to the entire AV systems integration marketplace across the EMEA region.

Installation has a combined reach of over 26,000 registered professionals across the professional AV systems integration marketplace, the architect/designer community and members within the CI industry.

Contact the sales team as soon as possible to increase the effectiveness of your marketing plans simply and cost effectively.

Installation Advertising information:

Ian Graham, Sales Manager
+44 (0) 20 7354 6000

Les Wood, Account Manager
+44 (0)20 7354 6000

MCV Awards 2012: The winners in full

There were no prizes for the format holders. Instead, the top three publishers all claimed multiple prizes while ambitious smaller firms grabbed many others. 

Activision took home four awards: two for the best-selling Skylanders: Spyro’s Adventure (Digital Retail Innovation and New Game Brand) plus the Marketing Team prize, and the night’s most coveted, the Grand Prix.

It was Activision’s first win of the top prize, which recognised key achievements including the introduction of new brand Skylanders at the most difficult point in the console cycle, plus continued success for Call of Duty both in boxed products and DLC sales.

But EA, Ubisoft and Bethesda did not go home empty-handed. 

EA’s Battlefield 3 took the Game Campaign award and the firm overall won the Games Publisher prize.

Wins for Ubisoft were the PR Team prize – voted for by a panel of 100 games journalists – plus the Sales Team award.

Bethesda, meanwhile, claimed the Trade Marketing Team and Digital Distribution Team prizes. 

Elsewhere, Deep Silver won for its attention-grabbing Dead Island social media debut, while 505’s energetic Zumba Fitness took the Sales Triumph prize. 

In retail, John Lewis’ Oxford Street Nintendo shop beat established specialists to Star Store, while Mainstream Retailer went to Amazon UK. ShopTo bested bigger rivals to be named Specialist Retailer, and Games Centre won Independent Retailer. CentreSoft was also named the best High Street Distribution Team. 

Rosemary Buahin won this year’s Special Recognition prize. The trade marketing exec has held roles at Sony, WBIE, Eidos, Novalogic and Acclaim, and is hugely respected for her work with retail.

Here are the winners in full:


Peripherals & Accessories Brand – Turtle Beach
Best Use of Social Media – Dead Island, Deep Silver
New Game Brand – Skylanders: Spyro’s Adventure
Trade Marketing Team – Bethesda
Game Campaign – Battlefield 3, EA
PR Team – Ubisoft
Marketing Team – Activision


Independent Reatiler – Games Centre
Star Store – John Lewis
Digital Retail Innovation – Skylanders: Spyro’s Adventure
Digital Retailer – Steam
Specialist Retailer –
Mainstream Retailer –


High Street Distribution Team – Centresoft
Sales Triumph – Zumba Fitness
Digital Distribution Team – Bethesda
Sales Team – Ubisoft
Games Publisher – EA




Rosemary Buahin (Sony Compuer Entertainment) breaks traffic records

MCV Online posted record traffic for March 2012 as the site hit core consumers as well as trade. attracted a record-breaking 506k unique users during the month, with pageviews also hitting a record-breaking 2m for the period, according to Google Analytics data.

In short, affirmed itself as the must-go website for both industry professionals and pro-gamers, both in the UK and across the world, during what was a momentous month.

The numbers are not only records for, but also for owner Intent Media, which continues to expand its online portfolio of publications.

March saw the appointment of MCV’s first North American correspondent, Erik Johnson, as well as the launch of brand new regional portal MCV Nordic, which joins the successful MCV Pacific.

Publisher Stuart Dinsey said: “With unrivalled contacts at the heart of the games industry and an international reach that puts our competitors to shame, the site continues to provide a complete news resource for everyone with an interest in the rapidly changing global games market.”

As well as its market-leading website, MCV magazine brings you inside information and analysis on all of the biggest issues defining the modern games industry.

You can subscribe to the magazine here.

In addition, MCV magazine is available to read online as a PDF or via Apple’s Newsstand for iPad.

You can sign up to the Daily Email Digest and newsflash service here, while a mobile version of can be found here.

To find out how MCV can support your business year-round across its print, online, email, mobile, app and social channels, contact Lesley Blumson on +44 (0)1992 535 646.

MCV Nordic website launches

The aim of MCV Nordic is simple: to become a trusted and prolific resource for news affecting all games industry sectors in the region.

The new website will be supported by a range of editorial email services

Importantly, if you’re already registered with either MCV UK or MCV Pacific all you need to do in order to receive the MCV Pacific emails is to log in, go to your profile and tick the appropriate box.

In return you’ll get news, data and opinion from retail, publishing, format holders, development, media and all other relevant sectors within the Nordic region.

You call also follow MCV Nordic on Twitter and Facebook.

MCV Nordic’s editor is Mats Nylund, supported by a team of writers in Sweden, Norway, Denmark, Finland and Iceland.

The sales and marketing exec is Christer Engstrom.

Intent Media’s managing director Stuart Dinsey said: “We have put together a team of dedicated local writers and are delighted with response so far from the Nordic region.

“MCV Nordic follows the success of MCV Pacific and the appiontment of a US editor for the main MCV site. Further international launches are on the way. It’s an exciting time for the global MCV brand.”

To find out how MCV Nordic can support your business year-round across its online, email and social channels, contact Christer Engstrom here.

MCV heads into Nordic territories

Covering Sweden, Norway, Denmark, Finland and Iceland, MCV Nordic will arrive in mid-March with local editors and in partnership with local trade organisations. It will cover all aspects of the industry, from publishing, retail and distribution to games development, iOS, casual, browser games and recruitment.

Like MCV UK, it is also expected that the site will attract significant interest from core gamers.

MCV Nordic will be run by Christer Engstrom in Stockholm. He will oversee both editorial and commercial development. Engstrom launched the first video games TV channel in Sweden and hosts the local annual trade awards and two TV shows about games.

The launch of MCV Nordic follows the success of MCV Pacific, which arrived for the Australian and New Zealand region in October.

“Exciting things are happening in the Nordic region,” said Intent Media managing director Stuart Dinsey. “It’s a growing market, brimful with potential and talent. Christer is hugely respected and, as with MCV Pacific, we expect to make an instant impact.”

Engstrom added: “Many of the professionals in the Nordic games industry already follow MCV from the UK so we are excited to finally localise the site with news and updates closer to home.”

For more details contact

NewBay Media Acquires Guitar World, Revolver, And Guitar Aficionado From Future Plc

NEW YORK, NY (January 13, 2012) — NewBay Media LLC
(“NewBay”) announced today that it has acquired the US Music Division,
including Guitar World, Revolver, and Guitar Aficionado, from Future US, Inc, the San Francisco-based
subsidiary of Future plc.

The acquisition establishes NewBay Media as the world’s leading
publisher of guitar magazines, digital media, and events. Reaching over 5
million music and audio professionals and enthusiasts every month, NewBay’s
expanded network now offers unsurpassed reach and effectiveness for its
advertisers and partners.


The acquired, award-winning titles will join NewBay’s large
portfolio of Music and Professional Audio brands, including Guitar Player, Bass Player, Keyboard, Electronic Musician, Mix, Pro Audio Review,
Audio Media,
and Pro Sound News.


Guitar World is the largest guitar magazine in the world.
It features artist interviews, gear reviews, and guitar news, as well as lessons
and transcriptions in all popular genres. Revolver
is the premiere heavy metal rock magazine with in-depth coverage of
trend-setting artists, bands, and the heavy metal lifestyle.
now in its third year,
is the first magazine to celebrate the luxury lifestyle using the
guitar as the common passion point. The annual Golden Gods Awards, Rock &
Roll Roast, and a growing portfolio of Guitar
events will now be produced by NewBay.


“These titles, and the talented team behind them, have set a
high standard for guitar enthusiast publishers around the world, and we are
thrilled to welcome them into the NewBay family,” states Steve Palm, CEO,
NewBay Media. “This acquisition furthers our goal to offer our readers and
advertisers unparalleled depth and breadth within the music and pro audio


Mark Wood, CEO of Future
plc, adds:
Guitar World, Revolver, and Guitar Aficionado are outstanding
magazines that have made a tremendous contribution to Future’s US business,
which we are now refocusing. NewBay Media, with its strong market
position and passion for music, is now the perfect home for
these superb brands. I’d like to take the opportunity to thank the
brilliant teams who will be leaving us and wish them every success at


“The markets we serve are diverse and deep,” adds Palm, “as
are the reach and editorial missions of all of our music brands. With only 5
percent overlap in circulation and distinctly independent editorial missions,
we intend to continue to publish each of our existing and acquired magazines.”


This marks the fifth major acquisition of brands by NewBay
in as many years, adding select assets from United Business Media’s CMP
Entertainment Media division in September 2006, from IMAS in July 2007, from
Reed Business Information-US in December 2009, and, from Penton in February
2011. All of the previously acquired titles continue to thrive as part of the
NewBay Media portfolio.


The Jordan,
Edmiston Group, Inc. ( of New York, NY, an independent investment
bank for the media, information, marketing services, and technology sectors,
represented Future in this transaction and acted as its exclusive financial


For more information,



Savona, VP/Communications                          Tel:  212-378-0450




Chris Taylor, Head of
            Tel: 020 7042 4033/




About NewBay Media LLC

NewBay Media’s market leading brands are centered on five
vertical markets — Pro Audio, Broadcast & Video, Music, AV/Consumer
Electronics and K-12 Education. NewBay publishes and produces more than 40
publications and show dailies, 50 websites, 30 daily and weekly E-Newsletters,
three Expos and more than 50 custom publishing efforts, annually. NewBay
reaches more than 8 million readers in print, online, and in person — around
the world in more than 100 countries. Additional information on NewBay can be
found by visiting


NewBay is an affiliate of The Wicks Group of Companies,
L.L.C. (, a New
York-based private equity firm focused on selected segments of the information,
education and media industries.



About Future plc

Future plc. is an international
special-interest media group and leading digital publisher, listed on the
London Stock Exchange (symbol: FUTR).  Founded in 1985 with one magazine,
today we have operations in the UK, US and Australia creating 200
special-interest publications, apps, websites and events.  We hold
market-leading positions in Games, Film, Music, Technology, Cycling, Automotive
and Crafts. Our biggest-selling products include T3, Total
, Classic Rock, and Official Xbox Magazine. Our websites
include,, and (the UK’s number one
consumer technology website). Future sells 2.9 million magazines each
month; we attract more than 34 million monthly unique visitors to our websites;
and we deliver over 100 digital editions and bespoke apps on tablet. Future exports
or syndicates publications to 89 countries, making us the UK’s number one
exporter and licensor of magazine content. Future was named Consumer Digital
Publisher of the Year at the Association of Online Publishers Awards 2011.