Intent Media launches MCV Pacific

MCV is expanding into the Pacific territories with the immediate introduction of a dedicated news feed at, followed by the launch of a standalone website in October.

MCV Pacific will be based in Sydney, Australia, with industry journalist Leigh Harris, who has a background in Rockstar Games PR, being appointed as editor, and local sales and marketing agency One To Another acting as commercial agent.

The move follows a period of consultation with leading publishers in the territory and trade bodies including the IGEA, all of whom have expressed great support for the venture.

The new site will be a ground-up resource for Australia and other key Pacific regions, with territory-specific news, data and features for and about retail, publishers, developers, distributors, service companies and more.

To ensure this, Harris has already been appointed as a full time editor and will work exclusively on the MCV Pacific news channel over the next few months, whilst working towards the launch of the fully fledged website in October.

He will be supported by Sydney-based marketing agency One To Another, which will act as MCV Pacific’s commercial arm as well as assisting in evaluating potential brand extensions such as conferences and awards events.

Stuart Dinsey, managing director of MCV’s parent company Intent Media, commented: “This is one of the most exciting developments in the 13 year history of MCV and we’re very much looking forward to working closely with the territory’s key companies from all sectors of the games industry. The appointment of Leigh and One To Another marks the opening of our first overseas office and not only will we be building that team, we’ll also be looking at increasing our international operations in the months and years ahead.”

To sign-up for the completely free MCV Pacific News Digest email service, to be launched in October in conjunction with the website, please email with your name, company name, nature of business and job title.

New MCV site adds member benefits

As you might have noticed, MCV has overhauled its web presence, adding new features and a focus on registration.

In short, the new MCV website has been built to give you all the content you already love, packaged in a form conducive to our web-centric, socially-networked age.

It’s all part of our goal to keep MCV as the number one information source for the games industry across as many channels as possible, encompassing print, online, email, mobile, apps and social networks.

The most obvious change to the site is the look and feel, which we believe offers readers a cleaner and more engaging browsing experience – we’ve taken away the clutter, allowing you to get to what you want quickly and easily.

The Carousel and Homestream are now the focal points of the site, allowing you to immediately see the most important stories of the day and then scroll down the page to view everything else that happening in and around the industry.

You can also customise the types of content you want to see in the Homestream, in addition to toggling the size of each article preview pane. Only want to see the most viewed or most commented on articles? You can at the flick of a switch.

But the charges aren’t just cosmetic. In order to get the most out of the new MCV, you’ll need a full user account. Once registered, you can:

– Create a Public Profile
– Comment on articles
– ‘Follow’ articles you’ve commented on
– Buy MCV reports
– Sign up for MCV emails and manage your preferences
– Access digital editions of MCV magazine
– Post job vacancies
– Buy a directory listing for your company

Click here to register with MCV now and gain access to the above features.

If you had an account on the old MCV site, click here to log in using the same details – depending on how complete your account info was on our old site we may ask you for a little more information to complete your profile fully.

Or, if you had an account on the old MCV site but can’t remember your login details, click here to have a reminder sent to you.

In terms fo new content, MCV has launched a Reports service from which readers can buy some of the best games market research available. It will offer reports from respected third party companies and from the in-house specialist journalists. Prices range from under £50 to around £500.

Our regular areas remain, of course, but have been buffed and polished. The revamped Retail Biz section remains dedicated to the games retail sector, offering all the key Release Date information, the latest official Charts, Recommended titles and regular Price Checks.

As always, the MCV Jobs Board is the place to go if you’re a recruiter or a potential candidate, while the new online extension of the MCV Directory is a comprehensive listing of the games industry’s best and brightest companies – add yours today!

The Events section, meanwhile, offers a complete rundown of the best conferences and networking opportunities the games industry has to offer.

"The new site offers an improved reader experience, more content and genuine benefits for registered users," said MCV publisher and Intent Media boss Stuart Dinsey. "The MCV brand is also expanding into paid content, international sub-brands and enhanced iPad, iPhone and digital editions.

"Plus there’s a UK trade lounge at Gamescom, widening print readership and looming Android app. So  it’s fair to say that we’re offering more than ever to our trade audience."

To find out how MCV can support your business year-round ­through its print, online, email, mobile, app and social channels, contact Lesley Blumson or Lucy Hall on +44 (0)1992 535 647.

MCV launches reports service

MCV has launched a Reports section within its new website, from which readers can buy some of the best games market research available.

It will offer reports from respected third party companies and from the in-house specialist journalists. Prices range from under £50 to around £500.

The development is part of parent company Intent Media’s ongoing paid content strategy which has already seen a Reports service launched by sister brand Mobile Entertainment and will soon be rolled out to PC Retail and other brands across the portfolio later in the year.

From launch, MCV has teamed up with leading consumer research outfit GameVision to provide the firm’s exclusive and highly respected Brand Maps, covering 20 of the most successful and valuable ongoing game franchises.

The reports provide detailed data on consumer attitudes to brands based on twice yearly interviews with over 5,000 gamers in the UK, France, Germany and Spain.

Founder and CEO Sean Dromgoole offered: “GameVision has been providing hardware and software usage and attitude data to the games industry for nine years now. We can tell you who is playing which games and what it is that they most like about them and how that has changed over the life of the brand.

“While these maps have previously been available to subscribers we are now able to make them available at a special introductory price of £480 (inc VAT) each to users of the MCV website.”

The first 20 brands, available now, are:

Assassin’s Creed
Call of Duty
Championship Manager
Dr Kawashima’s Brain Training
Gears of War
Gran Turismo
GTA/Grand Theft Auto
Guitar Hero
Just Dance
Mario & Sonic at the Olympic Games
Mario Kart
Need for Speed
Super Mario Bros
World of Warcraft

MCV’s new Report section also features exclusive research on the iPad & Tablet and Mobile Payment markets, as well as the Entertainment Retailers Association Yearbook.

Intent Media acquires UBM titles for ?2.4m

Intent specialises in entertainment, technology and leisure markets. Its portfolio already consists of over a dozen market leading online, print and event brands across video games, music, computing, mobile, toys, licensing and cycling.

The titles being acquired include Television Broadcast Europe, Music Week, Pro Sound News Europe and Installation Europe, plus additional websites, newsletters, conferences, show dailies and awards events. Last year this portfolio generated £5.4m of revenue.

Subject to completion of the consultation process and in accordance with the application of TUPE, up to 36 staff will transfer. Intent Media is headquartered in Hertford, England but is opening an additional office in Islington Green, London, this summer.

Total staff count across the group will rise to around 90, with projected combined revenues of over £10 million for the financial year ending September 30th 2012.

Acquired events include Live Broadcast Europe, IT Workflow, 3D Masters, The Music Week Awards and up to 20 dedicated newsletters.

"This is a significant move for Intent, essentially doubling the size of the company. We are heading into markets that fit our current landscape, whilst also continuing our policy of holding a leadership position wherever we operate. The brands we are taking over are well established, with experienced staff and impressive heritage," said Intent Media managing director Stuart Dinsey.

"Intent has become the UK’s leading business media player in entertainment and technology. We are very excited to have added these new brands. Our policy of investment in online and events will continue, whilst ensuring longevity where possible for the core print titles."

UBM is selling the portfolio on behalf of its UBM Connect division. The transaction is expected to complete in the next six weeks, subject to the conclusion of a TUPE consultation process.

"I am pleased we will pass stewardship of these well-established entertainment and technology titles to Intent Media, which focuses on serving specialist entertainment, technology and leisure markets," said UBM Connect CEO Adrian Barrick.

"On behalf of UBM, I would like to thank all those working on these products for their contribution and to wish them well for the future."

Existing core Intent Media brands include MCV: The Market for Computer & Video Games, Develop, ToyNews, Mobile Entertainment, Bikebiz, PCR, Musical Instrument Professional, Audio Professional International and

Events run by Intent include The London Games Conference, MI Retail Conference & Expo, Monetising Mobile Conference and sundry trade awards.

Games Media Awards step up in 2011

Now in their fifth year, the ultra-popular Games Media Awards look set to be even bigger and better in 2011.

The games press community’s big night out is set for Wednesday October 26th at the super chic Vinopolis venue near Borough Market. And, fresh from the release of The Inbetweeners’ movie, Greg Davies (Mr Gilbert in the cult tv show) will be the host for the evening. Davies is also well known for his stand-up shows and, recently, for his appearances on panel shows such as Mock The Week.

Already signed up as sponsors of the big event are EA, Codemasters, Ubisoft, Microsoft, Nintendo 3DS, Konami, NC Soft and Gamecom. In addition, fast-growing specialist games chain Grainger Games has signed up as the GMA’s headines sponsor.

“We are delighted to be headline sponsors for such a prestigious event that is so well respected within the gaming industry,” said Grainger Games’ sales director Phil Moore.

“The partnership provides a great synergy for Grainger Games, as we continue to increase our market share and growing presence nationwide. We look forward to celebrating a fantastic evening with all nominees and winners.”

Up to 350 guests will attend this year’s Games Media Awards, including nearly 200 media. A limited number of trade tickets will be available at £99 per person. Contact to find out more.

As ever, the nominations and winners will be voted for by members of the media and industry PRs. The categories are:-

Games Magazine
Games Website
Specialist Writer, Print
Specialist Writer, Online
Coverage by a National Newspaper Brand
Coverage by a Mainstream Magazine Brand
Regional Games Columnist
Games Broadcast/Podcast
Games Blog
Rising Star

There will also be a new Games Media Legend, following in the footsteps of Gary Penn, Steve Jarratt, Pat Garratt and PC Zone.

Nominations begin now. Simply send your suggestions to

A limited number of further sponsorship opportunities are available. To find out more contact

You can follow the GMA twitter feed at @GamesMediaAward

Develop 100 names the world’s best game developers

Published by the editorial team behind Develop magazine ( – the leading international publication for games developers – the Develop 100 listing is produced in association with Metacritic and sponsored by gamecity:Hamburg.

Metacritic’s global review score data for games released in calendar year 2010 was used to formulate the list, providing a thorough and accurate rundown of which studios create the best games, be they retail or digital releases, or PC, console or mobile games.

The Develop 100 is a snapshot of the global games industry today: 19 countries are represented, with developers of all sizes present – from one-man bedroom coders to studios owned by the biggest entertainment companies in the world.

Nintendo’s own EAD Tokyo takes the number one spot, thanks to the critically acclaimed release of Super Mario Galaxy 2 for Wii – one of last year’s highest rated games.

But two-man Californian indie team 2D Boy takes second place, with Russian Zepto Lab taking third. Both produced some of the highest-rated iOS games released in 2010.

The Top Ten in full are:

1 Nintendo EAD Tokyo (Japan)
2 2D Boy (USA)
3 ZeptoLab (Russia)
4 SCE Santa Monica (USA)
5 Blizzard Entertainment (USA)
6 Media Vision (Japan)
7 1337 Game Design (Sweden)
8 Bungie Software (USA)
9 Rockstar Leeds (UK)
10 TheCodingMonkeys (Germany)

The full 100 can be found online at

Just over half the list consists of teams responsible for popular and applauded iPhone and iPad games – a stirring sign proving how new smartphone formats and digital distribution has offered new opportunities for games developers.

"This is the seventh edition of the Develop 100, a must-read annual full of insight into which games developers are shaping the industry," said Develop editor-in-chief Michael French. "Metacritic’s input has helped us put together a list of not only the 100 best developers of recent times, but the 100 best games too."

"The potent mix of traditional boxed console and PC games with plenty of digital releases sold through the likes of Xbox Live Arcade and the Apple App Store shows the vibrancy of the games industry. For the first time since we’ve published the Develop 100, a huge proportion of the list are independent developers, proving that there has never been so many opportunities open to those making games."

More details and analysis can be found at and

Further Enquiries
Michael French
+44 (0) 1992 535 646  

ME launches search for UK’s top mobile firms

Every week seems to bring news of some new list of digital ‘ones to watch’. But so far, no one has sought to find the best in purely mobile media.

Mobile Entertainment and its partner O2 BlueVia are perfectly positioned to oversee such a quest.

And with so much creativity being unleashed around mobile social media, gaming, payments, LBS, video, music and more, now’s the time to launch it.

The Top 50 Mobile Innovators initiative is free to enter and open to any privately-owned UK-registered company active in any part of the mobile content value chain.

The final 50 will be decided by a jury of experts, and listed in August on the ME site.

There will be a reception for the finalists in September.

So we want to hear from you if your company is doing good stuff in the content space. Please send us a document (500 word max) or a link to your site straight away.

Remember, there’s no fee to enter. Send your submissions to

The aim of the project is to showcase the extraordinary energy and diversity of the UK mobile scene, which in the last few weeks alone saw Brit firms TweetDeck and Wonderland sold to Twitter and Zynga respectively.

Tim Green, executive editor of Mobile Entertainment, said: "This small island has always punched above its weight in creative industries. We’ve done it in music and games, and now we’re doing it in mobile.

"It’s great to be able to celebrate this via the ME Top 50 Mobile Innovators project.

"I’m looking forward to being reminded of all the great work being done by companies we know, and learning more about those we don’t."

James Parton, head of BlueVia marketing, said: "At BlueVia we have very close links to the UK mobile developer community, so we know how vibrant it is right now.

"It’s high time the creativity of ‘UK mobile’ was recognised, and I’m delighted to support ME in its Top 50 Mobile Innovators quest."

BlueVia is the new developer platform from Telefonica that enables developers to enhance their apps and services by plugging in network APIs, and offering risk free revenue share business models.

It currently offers access to more than 150 million Telefonica customers in seven countries, with more coming soon. See for more information and follow @bluevia on Twitter.

ME will announce further supporters of the Top 50 Mobile Innovators project in the coming weeks.

If you’re interested in becoming a sponsor, please email or call 01992 535647.

MIRC 2011: Telegraph, C4 News and Chris Evans discuss latest MI research

Promotion of the MI Retail Conference & Expo – and the industry in general – has stepped up a gear as latest research into sales trends hit the national and broadcast press.

The survey of 180 of the MI dealers who will be attending MIRC asked what instrument has grown in popularity the most in the past year. Some 42 per cent of respondents said the ukulele, 31 per cent highlighted keyboards and 16 per cent cited acoustic guitars.

And the results saw an unprecedented pick-up across the national and broadcast press. Chris Evans discussed them on his Radio 2 Breakfast Show, with The Telegraph, Daily Mail and Express also covering the story. Yesterday evening Channel 4 News devoted a five-minute slot to the ‘phenomenon’ of ukuleles, with Daybreak this morning covering the story too.

Take a look at some of the coverage via the links below:-

Daily Telegraph
Daily Mail
Daily Express
Channel 4 News

Total circulation for the newspapers and their respective sites is an impressive 106,970,601 readers.

The MI Retail Conference & Expo takes place on Wednesday June 29th at The Brewery, Chiswell Street, London.

It is free for retailers to attend. Simply register your interest via

Sponsors include Audio-Technica, Barnes & Mullins, CPC, Music Sales, Yamaha, Allianz, Ashdown, Casio, FCN Music, Intermusic, Korg, Lamba, Monacor, Mel Bay, Pioneer DJ, Studiomaster, Tanglewood, Tascam TomandWill and Wharfedale Pro, with Roland once again sponsoring the after-show party.

Musikmesse is the headline sponsor of the event.

There are a limited number of Event Partner packages available. To find out more contact or, or call 01992 535647.

Audio Pro upgrades web presence

Audio Pro International has launched a new website that gives readers all the content they already love, packaged in a form conducive to our web-centric, socially-networked age.

It’s all part of publisher Intent Media’s goal to keep Audio Pro as the number one information source for the pro audio industry across as many channels as possible, encompassing print, online, email, mobile, app and social networks.

This approach ensures Audio Pro can can deliver maximum convenience to readers and extra value to advertisers.

Audio Pro editor Andrew Low said: “The world of publishing has changed, and API has changed with it. The website has been giving up to the minute news for some time and with the new design we are taking things to the next level.

To find out how Audio Pro and sister site MI Pro can support your business year-round ­through their print, online, email, mobile, app and social channels, contact Darrell Carter on +44 (0)1992 535 647.

Facebook, Nokia, Visa and more talk payments at Monetising Mobile

The focus: exploring opportunities in mobile payments, with speakers including Facebook, Nokia, Visa and Boku.

The Platinum Partner for Monetising Mobile was OpenMarket, the Premium Gold Partners were Nokia and InMobi, Gold Partners were Visa, TPay from Tanla and Mach, and the Silver Partners were Bango, Incentivated and AppSnips.

There was also some serious networking taking place, as the event started at 4.30pm and ended late, with food and drinks for all attendees.

Among the many companies attending the event were Flirtomatic, SLA, Virgin Media, Travelex, Yell Group, Vodafone, Square Enix Telenor, Koch Media, Jesta, Ministry of Sound and many others.

Speakers included:

* Fergal Walker, head of mobile partnerships, Facebook EMEA
* Mary Carol Harris, VP of innovation and new product, Visa Europe Mobile
* James Patmore, MD of EMEA, Boku
* Amanda Rosenberg, associate business development manager for mobile, Google (EMEA)
* Charles Damen, VP of content and apps, Mach Mobile
* Rob Jonas, MD, InMobi EMEA
* James Davlouros, VP of business discovery, Mastercard
* Anil Malhotra, VP of alliances, Bango
* Tamar Shachar, MD, AppSnips
* David  Sheridan, director, market development, OpenMarket
* Yatin Pahwa, head of strategy (digital commerce), Nokia
* Gautam Sabharwal, director of global business development, Tanla Mobile

Here’s a roundup of our live coverage at the event.

Facebook’s Fergal Walker on Facebook Credits and the social scope for payments

Nokia’s Yatin Pahwa on operator billing lessons from the Ovi Store

Visa’s Mary Carol Harris on NFC taking payments into the real world

Boku’s James Patmore on the revolution in pay-by-mobile digital goods

More more information about upcoming Monetising Mobile events, contact Katy Grant on +44 (0)1992 535 646.