Advanced Advertising Conference Names Keynote Speakers

NEW YORK, NY (September 8, 2015) – Broadcasting & Cable and Multichannel News today announced keynote speakers for the Advanced Advertising conference, set for Wednesday, October 20, 2015 at the Waldorf Astoria Hotel New York. The featured keynoters are Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal and Irwin Gotlieb, Global Chairman of GroupM.

Advanced Advertising is one of the cornerstone conferences taking place during 2015 New York City Television Week that also includes The Hispanic Television Summit, The Content Show, Next TV Summit & Expo and the Broadcasting & Cable Hall of Fame. Advanced Advertising is the industry’s premiere event where the impact of data and automation on television’s key revenue stream is discussed by leading influencers in the industry.

Delivering the opening keynote, Yaccarino will discuss how advanced advertising is changing the video industry.  During the closing keynote, Gotlieb will use his experience at GroupM and WPP to discuss if advertisers and media buyers will pay more for effective TV advertising.

Since joining NBCUniversal in 2011, Yaccarino has transformed the NBCUniversal advertising sales organization. Her groundbreaking “one portfolio” plan has amplified the enormous power and reach of the company’s broadcast, cable and digital assets.

As a result, under Yaccarino’s leadership, NBCUniversal was the only media company to record growth in volume and dollar value during the 2015 Upfront, leading the marketplace for a second consecutive year. Yaccarino was recognized in 2014 to Variety’s “Power of Women of New York”, The Hollywood Reporters “Women in Entertainment: Power 100” and received many other industry honors across the span of her career.

In 1999, Irwin Gotlieb joined WPP media as Chairman and CEO of Mindshare Worldwide. When WPP established GroupM to serve as parent company to its media agencies, now including Mindshare, MEC, Mediacom and Maxus, Gotlieb was named Global CEO of GroupM. Prior to WPP, he was President and CEO of MediaVest Worldwide, a company he founded in December 1993. Gotlieb is a three-time Adweek/Mediaweek All Star, including a President’s Award in 1997, a double Advertising Age Media Maven honoree and was a Broadcasting & Cable Hall of Fame honoree, Class of 2006. In February 2000, Gotlieb was named the ‘Media Player of the Year’ by Advertising Age- the only time this award has been given.

To inquire about Advanced Advertising speaking opportunities, please contact Louis Hillelson at LHillelson@nbmedia.com.

For registration, please contact Rebecca Shottland at rshottland@nbmedia.com
or 917-281-4782.

For sponsorship opportunities, please contact Charlie Weiss at cweiss@nbmedia.com or 212-378-0478.

 

Press Contacts:
Geena Pandolfi
Sayles & Winnikoff Communications
P: 212-725-5200, x112
E: geena@sayleswinnikoff.com

Ashley Read
Sayles & Winnikoff Communications
P: 212-725-5200, x122
E: ashley@sayleswinnikoff.com