6 Tips for a Better B2B Show Video

By: Joe Braue 

With CES around the corner, it’s time for vertical industry B2B marketers to think through their show video plans for the upcoming year. Companies are spending huge portions of their marketing budgets at CES, NAB, InfoComm, ISTE and other vertical shows, bringing in high-level executives and driving out key product-leadership messages.

Doing video at the show is a critical way to make sure that your message lives on after the show. Some companies have an on-staff videographer. Our NewBay Studios agency provides a five-person crew (producer, two-camera crew, project manager and on-camera interviewer with top-flight audio and lighting and editing capabilities) to tell your story.

This video outlines five best practices for a better B2B show video from our team’s experience.


In short:

  1. Nail your main message before the shoot and work backwards.
  2. Keep the video between 2 to 3 minutes which means you need to focus the message.
  3. Pay attention to video and audio quality.
  4. Make it interesting, with multiple cuts, b-roll, and graphics.
  5. Promote in places where prospects and customers will see it.

I’d like to add one best practice to the list: the need for speed.

This year, NewBay Studios at CES 2017 in Las Vegas will be offering 24-hour turnaround on videos produced that the show. That way, your message is available to distribute at the show – and after it.

Sound interesting? Contact me at jbraue@nbmedia.com for more information.

And have a good show!

If you’d like more information about this and other integrated marketing concepts, email me at  jbraue@nbmedia.com

For more information about NewBay Plus, visit www.newbayplusmedia.com/newbay-plus